about branding babies and bubble baths

aboutbranding, babies and bubble baths

Expert in the House // PharmAssistant // Start-up Lisboa // 18 Feb’15

Then and Now

About Branding

THENIdentification Sign

NOWDifferentiation Asset

THENIdentification Sign

To Claim some Ownership

NOWDifferentiation AssetTo Chaise some Purpose

THENIdentification Sign

To Claim some OwnershipTo Sell Things

NOWDifferentiation AssetTo Chaise one PurposeTo Tell Stories

THENIdentification Sign

To Claim some OwnershipTo Sell Things

Mainly Functional

NOWDifferentiation AssetTo Chaise one PurposeTo Tell StoriesStrongly Relational

THENIdentification Sign

To Claim some OwnershipTo Sell Things

Mainly FunctionalTo endorse key attributes

NOWDifferentiation AssetTo Chaise one PurposeTo Tell StoriesStrongly RelationalTo engage trough emotions

THENIdentification Sign

To Claim some OwnershipTo Sell Things

Mainly FunctionalTo endorse key attributes

To be Reminded

NOWDifferentiation AssetTo Chaise one PurposeTo Tell StoriesStrongly RelationalTo engage trough emotionsTo be Remarkable

THENIdentification Sign

To Claim some OwnershipTo Sell Things

Mainly FunctionalTo endorse key attributes

To be Reminded

NOWDifferentiation AssetTo Chaise one PurposeTo Tell StoriesStrongly RelationalTo engage trough emotionsTo be Remarkable

Brands are continuously evolving.

They grow. Change. Adapt.

Immutable laws doesn’t suit the game anymore.

Values speak louder than features.

AKA

UNIQUE SELLING

PROPOSITION

UNIQUE SHAREABLE

PREMISE

MORE LIKE

Same principles apply also for a rebranding project, except one “minor” detail:

Branding its always about looking forward

BRAND NEW

Rebranding its a legacy management challenge

NEWBRAND

FEARATTRACTION/

CHANGE

TO

NEWBRAND

REBRANDING 101

don’t throw the baby out with the bathwater

REBRANDING 101

Specially if she’s your baby:)

don’t throw the baby out with the bathwater

NEWBRANDIts a Journey from Where You’re Standing...

NEWBRAND

... to What You’ll Stand for.

NEWBRANDA Leap for a Fresh new Tone and Positioning

NEWBRAND

Rebranding is a Chance to Look Things from New Angles

NEWBRAND

Look for the right angle

NEWBRAND

To find new brand perspectives that are far from sight.

NEWBRAND

Even if it goes a little too far :)

What does it takes to create or redefine a brand?

What about the Creative Process?

The Creative Process

The Creative Process

The Creative Process CONVENTIONS

KNOW-HOWMARKET RESEARCH

SWOT ANALYSISDEADLINES

The Creative Process CONVENTIONS

KNOW-HOWMARKET RESEARCH

SWOT ANALYSISDEADLINES

Strategy Gets Creative™

The Creative Process

INSIGHTSIDEAS

CREATIVITYBRANDS

DISRUPTIONS

Where to begin?

Simon Sinek

START WITH WHY

Here’s a little Story

about our

Why

There was a young man who was truly passionate

about sports cars and motorcycles. But he knew he could

not be a “sports car guy“ and a “motorcycle guy”,

as he believed the way you choose to get around says

a lot about how you see yourself as a person.

One day, another guy came by his coffee shop.

It was pouring rain that day as this guy parks his beautiful

chopper across the street and approaches the balcony,

dripping water all over the place.

Looking in sorrow at this poor soaked wet biker,

the young man asked him what he thought

to be a rhetorical question:

“Don’t you wish you had a car today?”

And the rider simply replied:

“No. I just wish it wasn’t raining today”.

Here’s a little Story

about our

Why

Thinkwide™ is all about creating strategies that will meet your purposes. Never the other way around.

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StrategyGets Creative™

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