abols it solutions - online markting company - seo & smo activity

SEO & SMO Activity Plan

Abols IT Solutionswww.abolsitsolutions.com

SEO: Welcome To SEO World

S=search E=engine O=optimization–The process of improving web pages so they rank higher in search engines for your targeted keywords.

– The act of modifying a web site’s build, content, and inbound linking to increase its ranking in organic/natural (vs. paid), crawler-based listings of search engines

SEO: Welcome To SEO World

Pros Higher return on investment Long-term Pay less Organic Results are more clickable High rank=more trust Cons 2-3 months before visible results Some of the websites are not search engine friendly Can’t guarantee exact results

SEO: Website Optimization Processes

Step 1: Analyze your website

Step 2: Pay attention to the following factors

– Find targeted keywords– Write titles for every page– Write descriptions for every page–Assure quality content

SEO: Website Optimization Processes

–Use keywords in the URLs –Write alt texts for images–Build inbound links with keywords as anchor texts–Create a sitemap–Continuously updated integrated blog –Create a privacy policy–Include robot.txt files in the source

Page Title

Alt-Tags

Navigation

Anchor Text

Visit thesite

Site Map

SEO: Website Optimization Elements

Meta Description Tag

Meta Title Tag

Meta Keyword

Tag

Go to View >Page Source or (Ctrl+U), to see current page’s source code

Meta Robots

Tag

SEO: Website Optimization Elements

SEO: Website Optimization XML Sitemap

– A Sitemap is an XML file that lists the URLs for a site

– Makes it easier for users to navigate – Helps search engine crawlers to access all

pages and links

SEO: Blog Integrated with Website Regular Posts on Blog

- Writing relevant blog posts on regular basis has a great SEO effect.(Content provided by client)

– Many targeted keywords– Inbound link building– Better communication with your

customers and partners– Platform for viral campaigns – Professional copywriters ready to help

Social Bookmarking and Document sharing Social Bookmarking

◦ Bookmarking Links from the site◦ Adding keywords◦ Using top SBM sites for quality backlinks: mixx,

jumptages, Digg, Reddit, stumbleupon, delicious,

Document sharing

◦ Sharing presentation through slide share, scribd, docstoc◦ Publishing white papers and Article in scribd and docstoc

Off-page Optimization Processes

Off-site optimization consists of anything that promotes your website

– Submit your website to Search Engines & Directories

– Submit original Articles and Press Releases to special websites

– Quality link building

Social Media Optimization

Social media optimization (SMO) is the methodization of social media activity with the intent of attracting unique visitors to website content.

Social Media Management

Strategic presence creation on social media Presence promotion and response

management Analyzing opportunities for social media

outreach

Community Engagement

Social Media OptimizationReferral Links Brand

Recognition

More visitors traffic

Social Media Strategy

With a well-designed social media strategy, you can leverage conversation to advance your business. Without such a strategy, you run the risk of falling behind.

The benefits of social media campaigns are extensive – from increasing customer satisfaction, to keeping tab on the competition, to marketing your latest product.

Why not take advantage?

Facebook Creating profile Creating page Content development Integration page with other social media channels Post updates with links to the desired landing page Joining groups and pages Adding members Starting discussions Sharing links Creating facebook “like” button and badge, to place it in the website and

blogs Video sharing via YouTube tabs ( for viral campaigns) Photo sharing via page flicker apps/ similar apps Document sharing ( pdf, ppt, whitepapers, brochures, notes..) Promote blogs/feed Adding custom tabs Tagging use of various external interactive Apps

LinkedIn Creating profile Creating company page Integrating profile with other media channels Add connections Join Groups Targeting and networking with the influencers Starting Discussions in groups Active participations in relevant Q&A’s Publish Press release Submit feeds Share presentation Integrate blogs to the profile Share likes

Twitter Creating twitter handle Post tweets with site link (content from the site) Following key influencers Use hash tags for keywords Retweet influential tweets Tweeting based on trends Post natural updates frequently Influence mentions Create a twitter badge and place it on the site and

blogs Increase followers base constantly Network and engage the followers

Google + Create profile Create page Content Development Integrating page with other social media channels Post updates with links to the desired landing page Joining pages Adding influencers to our circles Starting discussion Sharing links Video sharing Photo sharing Document sharing ( pdf, ppt, whitepaper, brochures, notes…) Tagging

Pinterest

Creating Profile Creating boards Content Development Integration profile with other social media

channels/blogs Add pins Influence repines Photo sharing with links Sync info graphics Follow influencers Follow relevant boards

Track Your SEO Results via Google Analytics It is a free service offered by Google that is able

to generate detailed statistics about your website.

Tracking Results: Web Analytics

•Track visits, pageviews, bounce rate and time•Research visitors profiles•Identify the best keywords and optimize•Identify the best traffic sources•Set conversion goals•Track AdWords and AdSense •Compare to other similar websites•Create custom reports

Abols IT Solutions

Abols IT Solutions, a Gurgaon(India) based website and software development firm, is there to provide you with customized web design, online marketing and search engine optimization solutions.

Email: info@abolsitsolutions.comwww.abolsitsolutions.com

Thank You