abby lee dance company

ABBY LEE DANCE COMPANY

Usability Testing and Report Presentation

Dan Farris Yonsha Gaines Jennifer Schweizer Jordan Smith Shannon Vaughn

Who is Abby Lee?

How many scrolls does it taketo get to the bottom of a web page?

Let’s See…

More Usability Problems

Prominent Logo; no search or menu

Unclearlocation

First piece of information

First Impression

Apparel Website Abby Lee Home Page

Which Store?

Blank section of Abby Lee home page

It’s Blank!That’s a first, or second, or perhaps

third…

Harsh color combinationsSuccess stories randomly placed

No organized schedules What Style?

Formatting is

inconsistent

Too much information grouped together

Information, once deciphered, is not helpful to consumers

… Yes, Format Too

What did test users have to say about the Abby Lee

Dance Company website?

“ A lot of scrolling has to be done here. Just saying. “

“I’m having trouble finding the Summer Studio Schedule.”

“Oh, I must have overlooked that.”

“I think this thing needs one of those little index things at the top…”

“Would not go to studio due to website.”

“Get someone of at least high school age to remake your webpage.”

Usability Test Results

Frustrating24%

Stressful12%

Irritating21%

Boring18%

Informative12%

Produc-tive3%

Normal6%

Pleasant6%

People who found the following:

Solutions Add search bar /menu for easy navigation Include "About Us" or "Locate Us" option in the

menu so consumers can locate studio Make class schedules & prices prominent or easy

to locate Separate page for company associates’

biographies, accomplishments, tours, etc. Use playful headings to reflect the fun culture of

the company, but use professional formatting throughout the website (font, colors, etc.)

Thank You For

Watching!