abbi whitaker & constance aguilar - content marketing

Content Marketing

By Abbi Whitaker@abbijayne

What is Content Marketing?

Content marketing the strategic

marketing approach of creating and

distributing valuable, relevant and

consistent content to attract and acquire

a clearly defined audience – with the

objective of driving profitable customer

action.

What is Content Marketing?

The Advantages of Content Marketing

over Traditional Advertising

Advantages

1. Content marketing provides

something of value to customers

whereas traditional ads do not.

Advantages

Advantages

2. Content marketing educates

customers to the point that they’re

ready to purchase your product.

Advantages

Advantages

3. Content marketing creates a

sense of reciprocity with

customers.

Advantages

Advantages

4. Content marketing attracts

customers for free.

Advantages

Advantages

5. Content marketing creates

content that gets shared.

Advantages

Advantages

6. Content marketing provides a

SEO benefit.

Advantages

Advantages

7. Content marketing increases

traffic.

Advantages

Advantages

8. Content marketing is highly

targeted.

Advantages

Advantages

How to build a killer content marketing

plan

Four Questions

1. What is your goal?2. Who are you targeting?3. What is your story?4. What is your content?

Building a Marketing Plan

Know Your Audience: Create Personas

Building a Marketing Plan

Building a Marketing Plan

What Content Should I Produce?

Blog Posts / Expert Positioning

Social Media / Gifs / Memes

Podcasts

White papers & eBooks

White papers & eBooks

Infographics

Videos

Branded Channels

Tell Your Story

It’s a marathon, not a sprint

• Keep creating great content• Entertain people, inform people, educate people… make

them love & share your content• Keep posting regularly and consistently• Keep connecting to people in your target group• Keep promoting your content wherever you can• Keep networking with other authors, entrepreneurs and

influences• Keep measuring, learning and improving your efforts

Thank You!Abbi Whitaker

Owner / PresidentThe Abbi Agency

abbi@theabbiagency.com@abbijayne