abacus solutions - internet marketing

Getting the Traffic You Need

Change Your Static Website to a

Money Generating Machine

ABACUS

SOLUTIONS Creative Internet Marketing Solutions www.AbacuSolutions.Info

4 MAJOR CHALLENGES

1. Website Layout and Design2. Driving Traffic to Website3. Monetizing Traffic4. Repeat Business

ABACUS

WEBSITE IN PLACE – NOW WHAT?

- I’ve Got a Website Why Don’t I Have Any

Business?

ABACUS

THERE’S A LOT AT STAKE

Source: Advertising Age’s Digital Marketing and Media Fact Pack

ABACUS

Quick! You Have 5 Seconds!

- Only 5 Seconds to Capture Visitor’s Attention

- Do You Know the Key Areas You Must Use On Your Website?

- Where Will a Visitor to Your Site Look First?– If you don’t know, you’re losing lots of $

ABACUS

[Source: Eyetracking Heatmap – The Marketing Sherpa Report]

CRITICAL NOTE:

• Bullet Points

• Call to Action

• First Word of Paragraph

The “Eyes” Have It

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OPTIMIZATION

- Keyword Rich Domain Name

- Target Keyword Phrase in Title Tag, Headings, and Text

- Content – Relevant, Fresh, Unique

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TRAFFIC = LIFEBLOOD

- Tons of Traffic – GOOD - Tons of Targeted Traffic – BETTER - Tons of Qualified Traffic – BEST - Tons of Repeat Traffic – BETTER THAN

ABACUS

The Hour Glass Approach

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WHERE DOES TRAFFIC COME FROM?

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It Pays to Be Popular

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The Art of War

- You Need a Strategy to Attract Visitors

- Without a Strategy You’ll Lose the Battle AND the War

- Use Multiple Sources of Traffic All Working Together to Drive Views and Sales of Your Product/Service

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WHY GOOGLE?

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RANKING ON GOOGLE1

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GOOGLE HEATMAP

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WHO CLICKS WHERE?

- Studies Show On Google:– The #1 ranked site gets 41% of the clicks– The #2 ranked site gets 12% of the clicks– The #3 ranked site gets 8.5% of the clicks– The rest of the sites on the first page get the

remaining clicks

- You Need to Be in the Top 3 to Get the Majority of the Clicks!

ABACUS

YOU SHOULD BE IN VIDEO!

ABACUS

THE POWER OF VIDEO

- - Ford Modeling Agency Boosted its Ford Modeling Agency Boosted its Revenue 140% by Using “Reality” Revenue 140% by Using “Reality” Style Videos on YouTube. (– Inc. Style Videos on YouTube. (– Inc. Magazine)Magazine)

- Leverage YouTube’s HUGE Leverage YouTube’s HUGE Investment in Video Streaming Investment in Video Streaming ServersServers- Use It for FREEUse It for FREE- Put It on Your Own WebsitePut It on Your Own Website- How GREAT is That!How GREAT is That!

- - Beat Your Competition - Create a Beat Your Competition - Create a ‘Custom YouTube Channel’‘Custom YouTube Channel’

ABACUS

YOUTUBE & GOOGLE

ABACUS

DO YOU TWITTER?

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FROM TWEET TO TRAFFIC

- Tweets Get You Listed on Google

- Build a Following on Twitter

- Link Your Twitter Page to Your Fully Optimized Web Portal

ABACUS

WORDPRESS BLOG

ABACUS

GRAND CENTRAL

- Use WordPress to Integrate:- YouTube Videos- Tweets from Twitter- Business Information- Blog Entries

ABACUS

BARE MINIMUM NEEDED

- Optimized Web Portal to ‘Integrate’ Your YouTube Videos, Your ‘Tweets’ and Your Business Info

- YouTube with Custom Background Page– “Reality Style” Videos about You and

Your Business

- Twitter with Custom Background PageABACUS

MORE TACTICS

- Why Settle for “Bare Minimum”

- The More Tools You Use, The More Success You’re Poised to Enjoy

ABACUS

YOUR ONLINE SALES MACHINE

- Incorporate FREE Traffic With Your - Incorporate FREE Traffic With Your SiteSite

- Use eMail Capture System- Use eMail Capture System

Your Marketing System Foundation

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Direct Response = $$$

- What is an Automated Direct Response System? (Auto-Responder)

- Make Money While You Sleep

- How Expensive is a System Like This?

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AUTO-RESPONDER SYSTEM

- Know Who Visits Your Site - Get Contact Information

- At Least Name and eMail Address - Build Database of Visitors - Keep In Touch

ABACUS

THE MONEY IS IN THE LIST

- Your Database of Leads and Customers Is Your Most Valuable Asset

- How Do You Currently Stay in Contact with Your Customers You’ve Paid So Much to Get?

- When Was the Last Time Someone Came into Your Place of Business and Said It Was Because of Your Website?ABACUS

YOUR AR & YOUR SALES

- Statistics Prove It Takes Over Five Points of Contact Before a Prospect Buys from You

- Just a 5% Increase in “Repeat Customers” Translates into 25% Increase in Annual Sales

- On Average, Repeat Customers Spend 67% MORE than New Customers!

ABACUS

ONLINE DOMINATION

- We Turn Your Website into the #1 We Turn Your Website into the #1 AUTHORITY ONLINE for the Local MarketAUTHORITY ONLINE for the Local Market

- We Get You Listed Everywhere: Local We Get You Listed Everywhere: Local Search, Natural Search, PPC, Content in the Search, Natural Search, PPC, Content in the top 10, More Consumer Reviews than top 10, More Consumer Reviews than Anyone Else (and MORE)Anyone Else (and MORE)

ABACUS

abacus solutions - internet marketing

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