aarp travel research: 2018 travel trends · boomers will travel for leisure five times in 2018 and...

Investing in Experiences

Powering Down to Be Morein the MomentMore employed Boomers will useall or most of their vacation time in2018 than in 2017

More internationaltravelers want to tourwith a local in 2018

Boomers feel it isn’t important to stay connected towork on vacation, compared to Millennials & GenXers

GenX46%34%

Millennials

Source: AARP Travel Research: 2018 Travel Trends, November 2017 (aarp.org/2018traveltrends)Contacts: Vicki Gelfeld, vgelfeld@aarp.org; Patty David, pdavid@aarp.org (AARP Research)https://doi.org/10.26419/res.00179.002

Footloose and Fancy Free

Fewer report having any barriers totravel in 2018 (20% report nobarriers compared to 12% in 2017)

Touring with the Locals

Top 5 BoomerTravel Trends for 2018

Turn off computer

Stand By Shut Down

Millennials and GenXers could take a lessonabout unplugging from Boomers

68%

201859%

2017vs

49%

201838%

2017vs

Boomers plan to spend an average ofalmost $6,400 on leisure travel in 2018and 89% say this is the same or morethan they spent in 2017

Relax/Rejuvenate

47%

201839%

2017vs

Get away fromeveryday life

Baby Boomers are more motivated to travel to relax and rejuvenate and get away from everyday life than in 2017

It’s All About AmenitiesThe top reason for choice of accommodationsis the amenities that come with it

Of those renting private homes, 79% say it’s for the amenities such as the kitchen, washer/dryer

Among those who shy away from private home rentals, 47% say it’s because they prefer hotel services such as room service & concierge

Boomers61%

49%

Tour witha local

40%

2017

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