a 3-step process to amplify your social media publishing

A 3-step process to amplify your social media publishing

Simple truth: the Social Media Team could do much better with every employee’s help

“On average, when employees share something – anything – with their social networks, each one reaches 20 times more people than a typical brand sharing with the same number of followers.1”

1Source: SocialMedia Today http://sco.lt/4mZk6D

Beyond employees: how can you mobilize your brand advocates?

So how do you make a maximum of employees or advocates (re)share your content?

Here’s how. In 3 easy steps.

Social Media Team

Social Media Team

Influencers

Here’s how. In 3 easy integrated steps.

Social Media Team

already does that

Social Media Team

can do that in 1-click

using Scoop.it

Influencerscan also do that in

1-click

1. Publish through the Scoop.it Bookmarklet

Social Media Team:

-Identifies a piece of content to publish

-Clicks on the Scoop.it button to share it to Twitter, Facebook, LinkedIn, etc…

Tips:

-With Scoop.it Premium versions, you can direct the URL in the tweet to the original content (vs the Scoop.it page).

-Use Scoop.it suggestion engine to never fall short of content to share on your domain of expertise.

-Click here to install the Scoop.it bookmarklet:

The magic that happens then in 1-click

Link to original article or

to Scoop.it page

The magic that happens then in 1-click

Content is also automatically archived on

a Scoop.it page

The magic that happens then in 1-click

Content is also automatically archived on

a Scoop.it page

Link to original article or

to Scoop.it page

Post to Twitter, LinkedIn, Facebook etc…

All of this in 1-click

+

+

2. Email list of curated postsSocial Media Team:

-Goes to Scoop.it > Newsletter

-Select posts from the Scoop.it archive

-Click send

Tips:

-Email can be sent to self and forwarded or downloaded as HTML to be sent through any platform

-Even better: use direct connection to create MailChimp campaign in 1-click

3. Influencers re-shareInfluencers:

-Read their emails

-Click on Share buttons

-That’s it!

Tips:

-Adding insights to the post can help add context to a particular post

-Leverage visual format to generate more engagement: use large pictures, etc…

In 3 easy steps:

• Cross-post to all your social networks

• Engage your influencers to reshare your content

• Watch higher engagement, mentions and clicks

But wait there’s more: your posts are now archived on a Scoop.it page.

• Your influencers can easily access formerly shared content

• Your content is now generating SEO traffic

• And yes, this archive can be on your site; on your domain

And of course you can use Scoop.it to source additional content easily

• Publish more often

• Engage more often

• Increase results

Get started

Give it a try

Or get in touch:@scoopit

business@scoop.it

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