a2 introduction 3-brand-2014 - upload
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BRAND IDENTITYA2 - G324: Advanced Portfolio in Media
Branding
Product Identity and personality Can take many forms, including
Name Sign Symbol Colour combination Slogan Imagery
Comes from cattle branding Legally protected brand
name - trademark ™
White Stripes –Button to Button Video
Logo Evolution
How is Brand Identity created? Logo?
Name Colour combination
Text? Imagery?
Sign Symbol
Mood? Tone?
Branding - Music
Branding - Movies
Album Covers
Task
Consider genre Find 2-5 album cover(s) for 3 different
bands Find associated imagery (from videos,
singles, websites etc) from those albums. Can you identify Brand identity? Key Images? Key features?
Complete task by end of next week I will be assessing your blogs informally
during weekend beginning 26th September
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