a winning content marketing strategy

A WINNING CONTENT STRATEGYFor The Social Media Ecosystem

JASON KEATH

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Inspire + Drive Results

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Social Fresh ConferenceLongest running social marketing conference• We host our 18th next year in Orlando

Social Fresh Content Marketing• @socialfresh• Social Fresh Blog• Social Toolkit Podcast• Social Fresh Tips• SocialMediaCurrent.com

5 Sins of Content Marketing

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5 Sins of Content Marketing

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5 Sins of Content Marketing

1. Content envy

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CONTENT ENVYn. The aspirational desire to create content marketing at the same quality and/or quantity of another brand.

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5 Sins of Content Marketing

1. Content envy2. Scaling too soon

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5 Sins of Content Marketing

1. Content envy2. Scaling too soon 3. Too many platforms

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5 Sins of Content Marketing

1. Content envy2. Scaling too soon 3. Too many platforms4. Skipping the funnel (sales

pressure)@JASONKEATH

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5 Sins of Content Marketing

1. Content envy2. Scaling too soon 3. Too many platforms4. Skipping the funnel (sales

pressure)5. No distribution@JASONKEATH

CONTENT FATIGUEn. The desire to stop creating content. Forever. Seriously. Leave me alone, I hate blogging and Twitter and I never want to see another infographic again.

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10 Tips For a WINNING CONTENT

STRATEGY

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1. The Vanilla Ice Content MindsetFocus On One Big Hit (intentionally)

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2. One Home Run per Quarter

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Master the 80/20 Rule

3. Automate

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4. Borrow, Steal, Partner

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5. Templates

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6. Crowdsource

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7. Repurpose and Repost

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8. Solve Customer Problems

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9. Tell A Longer Story

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10. Don’t Forget Distribution

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8 Content Promotion Tips1. Email (and apps)2. Post multiple times to social3. Syndicate4. Pitch for shares5. Feature influencers6. Communities7. Test new websites and channels (50/25/25)8. Native ads (Outbrain & Taboola)

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* BONUS: Social Ads

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1. Start with Facebook• More people• More targeting options• More ad types• More success• Now includes Instagram

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2. Build in a 10% Testing Budget

• Test targeting (custom audiences)• Test creative (images, headline, copy)• Test landing pages• Test ad types (link ad, video ad, lead

gen ad)• Use Carousel ads

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3. Use Video Ads for Awareness

• Short videos (30-60 seconds)• Hook them in the first 5 seconds• Plan for viewers who have no audio• Include a clear call to action• Use video to educate and excite

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4. Social Ads Work Best for Email Leads

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Social Ads Work Best for Email Leads

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5. Good Landing Pages

The strength of your landing page can save or kill your ad campaign.

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5 Social Ad Tips

1.Start with Facebook2.Test everything (10% test budget)3.Use video at the top of the funnel4.Social ads work best for email lead

generation5.Focus on your landing pages

More info at: socialfresh.com/leadpages@JASONKEATH

FOR MORE TIPS:socialfresh.com/subscribe

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