a vibrant community richmond hill’s cultural plan2 millier dickinson blais: town of richmond hill...
Post on 18-Mar-2020
1 Views
Preview:
TRANSCRIPT
1 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
A Vibrant Community Richmond Hill’s Cultural Plan
Appendix Document
2 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
APPENDIX A
Cultural Planning Frequently Used Terms
Community Arts - a particular kind of community-based arts practice in which professional artists work with community
members to create work that addresses specific local issues or concerns.
Creative Cluster - A geographical concentration (often regional in scale) of interconnected individuals, organizations and
institutions involved in the arts, cultural industries, new media, design, knowledge building and/or other creative sector
pursuits.
Creative Hub - A multi-tenant centre, complex or place-based network that functions as a focal point of cultural activity
and/or creative entrepreneurship incubation within a community. A hub provides an innovative platform for combining the
necessary hard and soft infrastructure to support the space and programming needs of commercial, not-for-profit and
community sectors.
Creativity - The ability to generate something new; the production by one or more person of ideas and inventions that are
personal, original and meaningful; a mental process involving the generation of new ideas or concepts, or new
associations between existing ideas or concepts.
Culture-Led Regeneration - A multi-dimensional approach to the re-use, renewal or revitalization of a place wherein art,
culture and/or creativity plays a leading and transformative role.
Cultural Ecology - A dense and connected system of a distinct and evolving blend of community, educational,
recreational, cultural and entertainment venues and environments that generate „thickness‟ in the creative fabric of a city.
They provide the necessary infrastructure that accommodates cross-fertilization between a varied mix of stakeholders
and interest groups, cultural producers, artists, entrepreneurs and residents.
Cultural Assessment - involves quantitative and qualitative analysis of cultural resources, including strengths,
weaknesses, opportunities and threats. Cultural assessment helps communities understand the local cultural ecology,
identify what is needed to strengthen the management of culture resources and how they can be leveraged to address
community priorities, inform planning and decision-making, and target investment.
Cultural Identity - refers to those shared beliefs and characteristics that distinguish a community or social group and which
underpin a sense of belonging to that group. Cultural background is one important, though not sole source of identity. As
cultures interact and intermix, cultural identities change and evolve.
3 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
Cultural Mapping – a systematic approach to identifying, recording and classifying a community‟s cultural resources. It
involves a process of collecting, analyzing and synthesizing information in order to describe and visualize the cultural
resources in terms of issues such as links to other civic resources (e.g. transportation, green infrastructure, public
gathering spaces), patterns of usage, and unique character and identity of a given community.
Cultural Value Chain - has been a useful tool in dismantling cultural decisions based on distinct disciplines or subsectors
(e.g., visual arts, theatre, museums). The production cycle maps cultural activity in more functional terms as various parts
of a cycle linking creation, production, distribution, and reception/consumption.
Cultural Tourism - visits by persons from outside the host community motivated wholly or in part by interest in the
historical, artistic, scientific or lifestyle/heritage offerings of a community, region, group or institution. Cultural tourism is
the fastest growing type of tourism in the world today, part of a worldwide tourism boom that is projected to soon become
the world's largest industry.
Diversity - Distinct or different personal characteristics and qualities encompassing creative and artistic discipline,
vocation, race, culture, sex, religious or spiritual beliefs, age, weight, disabilities, sexual orientation, everything which
celebrates the variety and uniqueness of all individuals and things; may also apply to the mandates, goals, etc. of groups,
organizations and companies.
Hard Infrastructure - Tangible elements of urban form – workspaces, galleries, theatres, cafes, streets and public spaces
– that combine the functional with the aesthetic and the symbolic to provide vital conduits for inspiration, connectivity and
expression. Infused with a mix of uses, meanings and experiences, these places reveal themselves as authentic,
distinctive, permeable and diverse „habitats‟ that attract and sustain a diverse range of creative activity.
Municipal Cultural Planning - A municipal government-led process for identifying and leveraging a community‟s cultural
resources, strengthening the management of those resources, and integrating cultural resources across all facets of local
government planning and decision-making.
Placemaking - An integrated and transformative process that connects creative and cultural resources to build authentic,
dynamic and resilient communities or place.
Soft Infrastructure - Dense and diverse collaborative partnerships, active intermediaries and cross-over mechanisms that
facilitate the face-to-face interaction, social networking and flow of ideas that drive successful clustering.
4 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
APPENDIX B
Town of Richmond Hill Creative Economy Analysis
Creativity and culture have a key role to play in local economies throughout Ontario and Canada. A traditional economic
growth model in which the attraction of large-scale business investment attracts jobs and people is being turned on its
head. Instead, many communities are now recognizing that enhancing quality of place and creating attractive amenities
can draw talented people, which in turn attract business investment.
Given that this „creative‟ labour force values diverse cultural experiences, as well as interesting heritage and access to the
natural environment, it is imperative for communities to understand and cultivate their cultural resources to drive
economic development. This notion of culture-led economic development recognizes the value of place – that those
environments where diverse cultural experiences and amenities are offered are better positioned to attract and retain
creative people and businesses, and to generate wealth for their communities.
Promoting a sense of place and identity are major themes in the Richmond Hill Strategic Plan 2009 and the new Official
Plan. The Official Plan emphasizes „a new kind of urban‟ drawing attention to the Town‟s unique mix of urban and rural
and also identifies place-making as one of five guiding principles. The Town‟s commitment to develop a Public Art Master
Plan is further evidence of the Town‟s recognition of the importance of quality of place as an essential community and
economic necessity. The Cultural Plan will define strategies and actions to support the realization of these policy and
planning goals and commitments.
The second major contribution to economic prosperity is through the expansion of the creative cultural sector – both
occupations and industries – as a rapidly expanding economic sector in most jurisdictions. This report provides an
analysis of this important sector which is expanding within the Richmond Hill economy. The Richmond Hill Economic
Development Strategy 2010-2020 completed by Millier Dickinson Blais in 2010 identified the Information and Cultural
Industries as one of four priority sectors and competitive strengths. This sector was further analysed in Industry Sector
Profiles report also completed by Millier Dickinson Blais.
5 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
1.1 Understanding the Creative Economy: Occupational and
Industrial Approaches
Establishing Richmond Hill as a the Creative Centre of the York Region is one of four anchor goals in the Richmond Hill
Economic Development Strategy 2010-2011. Here the idea of the creative economy is elaborated both as an important
base of understanding in and of itself but as a broader context within which to examine the creative cultural sector in
Richmond Hill which forms the second part of this report.
In a model of economic development premised on culture and creativity, it is important to understand how notions of the
„creative economy‟ are measured and defined. People take centre stage in this model – what they know, what they do,
and where they work. Understanding these characteristics can help communities position themselves and differentiate on
the basis of their unique local assets and economic structure.
The creative economy should be understood to underlie all sectors of the broader economy. Creativity can be applied to
the introduction of new processes, the creation of new products, and the design of systems in fields from construction to
craft-making. In this sense, the creative economy is defined by the skills and ideas that people employ – in other words,
what they do, not where they work. To capture this idea, the creative economy is generally captured by looking at
occupational employment – it looks at the actual jobs creative workers are engaged in, and better reflects the skills they
use to create and innovate.
FIGURE 1: THE CREATIVE ECONOMY
6 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
These creative occupations can exist throughout a range of industries; consider an industrial designer on the shop floor of
an automotive plant, or an architect on the work site of a new project. However, the creative economy can also be
understood in a more traditional fashion – that is, by the industries that are fundamentally driven by ongoing innovation,
adaptation, and the generation of intellectual property.
Though this distinction may seem trivial, it is anything but. Understanding the creative economy in terms of both
occupational and industrial employment allows for a complete understanding of the central role that creativity and culture
have in economic development. Figure 2 illustrates this point; though creative occupations comprise the largest share of
so-called „knowledge-based‟ industries in Canada at 62.3%, they also comprise 24.3% of jobs in service-based industries
like retail, and 19.2% of goods-producing industries like manufacturing. Thus, creative workers comprise a significant
proportion of jobs throughout all sectors of the economy.
FIGURE 2: INDUSTRIAL VS. OCCUPATIONAL EMPLOYMENT COMPOSITION BY CLASS, CANADA, 2006
Source: Adapted from King et al. 2009. What You Do, Not Who You Work For. Martin Prosperity Institute; Statistics Canada (Census of Population,
2006)
62.3%
24.3%
19.2%
14.7%
22.2%
45.4%
28.0%
4.4%
Knowledge-Based Industries Service Industries Goods-Producing Industries Fishing, Farming, Forestry
Creative occupations as share of industry Industry as share of total employment
7 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
1.1 Creativity in the Labour Force: Occupational Classes As mentioned above, the creative economy is often defined according to occupations, in order to better reflect what work
people actually do. Though there are multiple definitions of creative work, a definition used in the 2009 report Ontario in
the Creative Age, co-authored by Dr. Richard Florida and Dean Roger Martin of the Rotman School of Management at
the University of Toronto places creative occupations within four broad types of work.
These occupational „classes‟ are defined as follows:
Creative occupations (the creative class) – the growing number of people who are paid to think. These include
scientists and technologists, artists and entertainers, and managers and analysts.
Service occupations (the service class) – where work involves little autonomy, and occupations are focused on
the delivery of services, including food-service workers, janitors, and clerks.
Physical occupations (the working class) – consisting of people who use physical skills and carry out relatively
repetitive tasks, such as tradespersons, mechanics, crane operators, and assembly line workers.
Resource occupations (FFF) – consisting of occupations in fishing, farming and agriculture, forestry (FFF) and
mining.
Each of these labour force classes is populated with occupational categories defined by the National Occupation
Classification (system) NOC which is outlined in summary in this appendix after this analysis. The creative class, first
defined by Richard Florida is not just restricted to artists and entertainers, it encompasses a wide range of occupations
that are „paid to think‟ in education, business, management, law, and health-related fields.
When measured by these broad occupational classes, it is clear that the labour force has experienced significant
structural change over time. Figures 3 and 4 indicate these changes in the Province of Ontario and Canada between
1991 and 2006. While the service class continues to compose the largest share of the labour force, the creative class has
grown substantially in both jurisdictions, accounting for 34.1% of all employment in Ontario in 2006. This growth has
occurred mostly at the expense of working and resource occupations, which continue to decline.
8 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 3: LABOUR FORCE BY OCCUPATIONAL CLASS, ONTARIO, 1991-2006
Source: Derived from Statistics Canada, Census of Population (1991-2006) by Millier Dickinson Blais Inc.
Figure 4 places these trends into broader historical context, looking at the change in occupational structure in Canada
back to the turn of the 20th century. In 1901, working and resource class occupations composed over 80% of the
Canadian labour force; 100 years later, they composed less than 30%. Creative and service occupations have emerged
in their place, indicating the significant structural change in the Canadian economy over time. Goods-producing jobs
continue to be lost; as seen in Figure 5, manufacturing‟s share of total Canadian employment has declined over 10%
since 1976. As such, the importance of these creative occupations will only continue to grow – and communities that can
capitalize on these trends and become hubs of creative work will be better positioned for future growth.
34.1%
40.8%
21.7%
1.7%0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
35.0%
40.0%
45.0%
1991 1996 2001 2006
Creative Class
Service Class
Working Class
FFF
9 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 4: LABOUR FORCE BY OCCUPATIONAL CLASS, CANADA, 1901-2001
Source: Cervenan, A. 2009. Service Class Prosperity in Ontario. Martin Prosperity Institute.
FIGURE 5: MANUFACTURING EMPLOYMENT AS SHARE OF TOTAL LABOUR FORCE, CANADA, 1976-2010
Source: Derived from Statistics Canada, Labour Force Historical Review and Labour Force Survey. 1976-2010.
20.3%19.3%
17.3%
15.1% 15.2%
13.7%
11.7%
10.1%
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
1976 1981 1986 1991 1996 2001 2006 2010*
10 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
These high-growth job categories are premised on the accumulation of skills and knowledge. Consider Figure 6, which
illustrates the importance of education to the creative economy. Over half (51%) of the creative class holds at least a
bachelor‟s degree, compared to only 14% of service class workers, and 5% of the working class.
FIGURE 6: SHARE OF OCCUPATIONAL CLASS WITH BACHELOR‟S DEGREE OR HIGHER, CANADA, 2006
Source: Adapted from Martin Prosperity Institute analysis (2009) from Statistics Canada (Census of Population), 2006.
As might be expected, creative class workers enjoy a significant wage premium as a result of the education they have
and the kind of work they do. Figure 8 compares the share of each class‟s labour force to its share of total income in
Canada. It is clear that the creative class is „punching above its weight‟ – pulling in 42% of total income despite being
responsible for less than a third of the total labour force. This is significant from an economic development perspective as
well; it implies that creative workers both generate and inject more wealth into the local economy than workers in other
occupational classes.
Richmond Hill has a highly educated population, a foundation of the creative and broader knowledge economies. In 2006,
nearly half of the Town‟s population (49.7%) held a university certificate, diploma or degree, as compared to 40.0% of
York Region‟s population and 30.7% of the provincial population. The Town‟s high percentage of residents with a
university certificate, diploma or degree reveals its current strengths and future opportunities in the creative economy.
Richmond Hill‟s highly educated “human capital” is a significant competitive advantage for the Town in attracting and
growing businesses in the Creative Economy1.
1 Town of Richmond Hill. (2010). Richmond Hill Economic Development Strategy.
11 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 7: SHARE OF JOBS AND TOTAL INCOME BY OCCUPATIONAL CLASS, CANADA, 2006
Source: Adapted from Martin Prosperity Institute analysis (2009) from Statistics Canada (Census of Population), 2006.
Overall, these figures indicate a clear picture; economic development is increasingly driven by a new paradigm premised
on culture and the creative economy. The importance of cultural and quality of place create vital and vibrant spaces that
are attractive to the people, businesses and industries that apply their knowledge and skills to adapt to change, solve
problems, and drive innovation and wealth in the new economy.
1.1.1 The Creative Economy in Richmond Hill
The creative class is a valuable and growing segment of the labour force, comprised of people who are „paid to think‟ in
occupations related to arts and entertainment, business and finance, law, health, science and engineering. Figure 8
indicates the presence of this creative class in the Richmond Hill labour force, compared to other occupational classes.
12 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 8: LABOUR FORCE BY OCCUPATIONAL CLASS, RICHMOND HILL, 2006
Source: Derived from Statistics Canada (Census of Population, 2001-2006) by Millier Dickinson Blais Inc.
When Richmond Hill's labour force is broken down by occupation class, it can be seen that the creative class is a
predominant area of labour force concentration. Richmond Hill has a higher concentration of Creative Class jobs than the
Province of Ontario. Almost 50% of occupations in Richmond Hill are identified as being part of the Creative Class.
Richmond Hill has a lower concentration of service class, working class and resource occupations (FFF) in comparison to
the Province.
As previously discussed, Ontario is moving into a creative age, and Richmond Hill has a concentration of occupations that
align well with this profound economic shift. The following section will look at Richmond Hill's creative and cultural
occupations and industries to better understand this important element of the larger creative economy in order to define
strategies to grow the sector.
13 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
1.2 Understanding the Creative Cultural Economy: Occupational
and Industrial Approaches
1.2.1 Creative Cultural Occupations
Creative cultural occupations, in which cultural expression and aesthetic value are driving elements of the work produced.
Examining this subset of occupations further focuses the broader creative economy discussion presented above, and
allows for a clearer picture of the depth and breadth of cultural output in the community.
Creative cultural occupations are defined in various ways. One definition to emerge from Richard Florida‟s The Rise of the
Creative Class terms these occupations as the „super-creative core‟, and removes law, business and finance,
management, and health occupations from the broader creative class definition.
However, this report utilizes a definition from Statistics Canada‟s Framework for Cultural Statistics that focuses more
exclusively on occupations that are directly related to cultural production, accumulated into the following two categories:
Creative and artistic production occupations, including architects, designers, writers, performing artists, visual
artists, and artisans, and;
Heritage collection and preservation occupations, including librarians, curators and archivists.
The Framework for Cultural Statistics further defines a small group of jobs called culture support occupations, which
directly service or support cultural creation and production, into three categories:
Cultural management, including supervisors and managers in the arts;
Technical and operational occupations, including drafting technicians, camera operators, broadcasters, and other
technicians and technologists, and;
Manufacturing occupations, including film processing, printing and binding operators, and camera & plate makers.
Much of the cultural sector, particularly the non-profit sector defies accurate capture by standard statistical
measurements. There are many ways in which the human resources engaged in cultural activities and the resulting
financial output “fly below the statistical radar”. Examples include:
Cultural activities carried out by organizations (such as performing arts groups) that do not have full time
employees, but operate with volunteers, part time staff, or casual/seasonal employees.
14 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
If the organization or activity is not registered as a business with a GST account and with more than
$30,000 in gross business revenue, or is not filing a corporate tax return, it would not be captured in
the Business Register or Canadian Business Patterns data used in this report.
Cultural activities that are carried out part time or casually by individuals who work full time in an occupation
unrelated to culture. Even though it may be a secondary source of income, it is not being reported as the main
source of income, and therefore “not captured” statistically, either from the income perspective, or from the
occupation perspective.
Cultural activities that could operate as a business, but are not regarded as such by the “owner”, and therefore
not registered with a business number.
Self-employment in the cultural sector, which may not be captured as such on census or other reporting forms.
Gross Domestic Product, which would be an ideal measure, is not calculated at the County level.
As a result, we know that any quantitative data available for analysis would under-estimate the economic impacts of
cultural activity, especially activity that is produced by individuals and smaller, community-based non-profit organizations.
In addition to these difficulties, quantitative analysis cannot capture the social value of cultural activities.
Figure 10, examines the change in Culture and Culture Support occupations between 2001 and 2006. It appears that
while there was growth in all occupations (6.8%), Culture occupations demonstrate a rather high percentage of growth
(44.8%), while culture support occupations have declined by 32.5%.
The culture occupations driving growth between 2001 and 2006 include: Professional Occupations in Public Relations
and Communications by 60 jobs; Interior designers by 100 jobs; Musicians and Singers by 140 jobs; Graphic Designers
and Illustrators by 390 jobs; and Drafting Technologists and Technicians by 180 jobs. The absolute growth in these
occupation categories works to boost the overall growth of culture occupations, and they can be considered targeted
growth occupations.
There are certain cultural and culture support occupations that significantly skew the percentage increase or decrease,
such as Drafting Technologists and Technicians. This occupation saw significant employment growth between 2001 and
2006, which amounts to an increase of 180 jobs in Richmond Hill. If we remove this occupation from our analysis of
Culture Support occupations, more significant decrease in Culture Support Occupations is seen (-39.6%). In Culture
occupations, Graphic Designers in 2006 contributed the highest number of employees in Richmond Hill (500 jobs).
However, when we remove this occupation from our analysis, we see that overall the Culture Occupations grew by 15.2%
rather than 44.8%.
15 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 9: TOTAL CULTURE AND CULTURE SUPPORT OCCUPATIONS PERCENT CHANGE, RICHMOND HILL, 2001 & 2006
Source: Derived from Statistics Canada (Census of Population, 2001 & 2006) via OMAFRA by Millier Dickinson Blais Inc.
To determine the leading culture occupations, the top five Culture and Culture Support occupations for 2006 were
selected. The top five occupations in Richmond Hill are noted in Figure 11 and include:
Graphic designers and illustrators (500 resident jobs)
Musicians and singers (195 resident jobs)
Drafting technologists and technicians (190 resident jobs)
Interior designers (150 resident jobs)
Professional occupations in public relations and communications (110 resident jobs)
The significant growth in occupations in Graphic Designers and Illustrators is of note. This occupation experienced 355%
employment growth between 2001 and 2006, and represents 500 jobs in the city's economy. Moreover, Graphic
Designers and Illustrators represent a 12% share of culture/culture support occupations in Richmond Hill. This suggests
that Richmond Hill created the most culture jobs in this Culture occupation between 2001 and 2006 and indicates an
opportunity for the region to build a greater understanding of the needs of this occupation group to continue growing.
1.2.2 Creative Cultural Industries
Having established an understanding of the creative cultural economy in Richmond Hill premised on the occupational
labour force, it is also important to understand what creative cultural industries exist within the community. Creative
16 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
cultural industries are those in which cultural expression and aesthetic value drive the output, in terms of products or
services, which in turn generate wealth.
Statistics Canada‟s Canadian Framework for Culture Statistics defines a set of creative cultural industries as well as
creative cultural occupations. The Framework further identifies that the creation of goods and services that are „cultural‟
involves a series of inter-connected processes – what they refer to as „the creative chain‟ (see Figure 12). The creative
chain considers all the industries involved in the creation, production, manufacturing, distribution and support of creative
cultural output as cultural industries.
FIGURE 10: THE CREATIVE CHAIN
Source: Statistics Canada. 2004. Canadian Framework for Culture Statistics.
Using this definition, Statistics Canada Canadian Business Patterns Data2 have been used to identify the number of
establishments in creative cultural industries in Richmond Hill. In relying on this framework, creative cultural industries
have been organized into categories as in ; of which a full list of NAICS categories for the culture sector are defined at the
end of this analysis.
Figure 11; of which a full list of NAICS categories for the culture sector are defined at the end of this analysis.
2 Canadian Business Patterns Data is collected from the Canada Revenue Agency (CRA). Businesses are included if they meet one of the following
criteria: they have an employee workforce for which they submit payroll remittances to the CRA; they have a minimum of $30,000 in annual sales revenue; or, they are incorporated under a federal or provincial act and have filed a federal or corporate income tax form within the past three years.
17 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 11: CREATIVE CULTURAL INDUSTRIES
Advertising Antiques Architecture
Art Dealers Book Stores Culture Support Services
Design Independent Artists, Writers
and Performers Internet Publishing
Libraries and Archives Motion Pictures and Video
Industries Museums and Heritage Sites
Music Stores Performing Arts Photography
Pottery and Ceramics Printing Publishing Industries
Radio and Television Software Publishers Sound Recording
Source: Derived from Statistics Canada, Canadian Framework for Culture Statistics by Millier Dickinson Blais Inc.
Furthermore, figure 14 identifies the number of businesses in each of the creative cultural industry categories between
2008 and 2010 in Richmond Hill. When the number of creative cultural businesses is compared between 2008 and 2010,
it can be seen that there are numerous industries experiencing decreases in Richmond Hill. The most pronounced
decrease is in Book Stores, where in 2005 there were 23, and in 2010 there were only 11 businesses related to Book
Stores remaining in Richmond Hill. This can likely be attributed to the number of independent book stores who are finding
that in today's technologically-savvy age, the 'e-book' is hindering traditional book sales. A CBC News report issued in
December 2010 suggests that traditional book store owners are beginning to sell 'e-books' in order to remain competitive,
however many are unwilling to move in this direction3. The comparison also revealed there were a number of business
additions to Richmond Hill by industry. Most notable are the Culture Support Services, which increased by 15
establishments between 2008 and 2010.
3 CBC News. (2010). Indie Bookstores Wrestle with E-Book Business. http://www.cbc.ca
18 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
FIGURE 12: CREATIVE CULTURAL BUSINESSES, RICHMOND HILL, 2008 FIGURE 13: NUMBER OF CREATIVE CULTURAL BUSINESSES,
RICHMOND HILL, 2010
Figure 14 Source: Derived from Statistics Canada Canadian Business Patterns Data (2008) by Millier Dickinson Blais Inc.Figure 15 Source: Derived
from Statistics Canada Canadian Business Patterns Data (2010) by Millier Dickinson Blais Inc.
Other notable increases in the number of creative cultural businesses establishments are in the industries listed below:
5 Sound Recording
4 Internet Publishing
4 Architecture
2 Music Stores
Combined with Cultural Support Services, these five leading categories of creative cultural businesses account for 281
business establishments in Richmond Hill in 2010. Moreover, Design is the largest category of cultural establishment in
Richmond Hill, making up 197 establishments. These business establishments are vital to enabling creative and cultural
19 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
activity in the region. Included in this category are business establishments related to Interior Design, Industrial Design
and other specialized design services. While the Design establishments did decrease by 10 between 2008 and 2010, it
still is regarded as the largest Creative Cultural Business in Richmond Hill and should be considered a key sector in
building the creative cultural economy. A better view of the growth and decline of creative and cultural businesses in
Richmond Hill is illustrated in Figure 14.
FIGURE 14: GROWTH AND DECLINE IN CREATIVE CULTURAL BUSINESSES, RICHMOND HILL, 2008 TO 2010
Source: Derived from Statistics Canada Canadian Business Patterns Data (2008-2010) by Millier Dickinson Blais Inc.
Figure 16 reveals that the largest decrease in creative cultural businesses between 2008 and 2010 was in Book Stores.
The absolute decline of these industry categories is also rather significant, with a drop in Book Store establishments from
23 in 2008 to 11 in 2010.
The percentage of creative cultural businesses occupying Richmond Hill did not change between 2008 and 2010, and
accounts for 6% of the total share of businesses.
20 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
Of significance is the comparison of creative cultural businesses gained and lost. Richmond Hill gained 31 creative
cultural establishments between 2008 and 2010, but lost 73. While the statistics do not provide answers as to why this
occurred, it is observed that many of the losses occurred in establishments that are currently being driven by
technological improvements, such as photography, which continues to advance in terms of digital photography and
enhanced photographic imaging software. These improvements allow individuals to become more independent, but sadly
decrease the demand for business services.
Overall, in 2010, there were 18,336 business establishments in Richmond Hill, a 4% decrease from 2008, when there
were 19,188 businesses. The largest decrease was seen in seen in businesses with 100-199 employees, where 10
business establishments were lost between 2008 and 2010. Of importance is the loss of 1 company with 500+
employees. Given the 2008 economic crisis, this type of decline has been experienced significantly throughout Canada.
1.3 Recommendations and Conclusions
Communities large and small are realizing that creativity and culture have a key role to play in local economies throughout
Ontario and Canada. This notion of culture-led economic development recognizes the value of place – that those
environments where diverse cultural experiences and amenities are offered are better positioned to attract and retain
creative people and businesses, and to generate wealth for their communities. Richmond Hill, with its variety of urban and
rural amenities should capitalize on its place-value and work to further support the growing creative economy.
The analysis of Richmond Hill has revealed that the Creative Class is dominating the share of occupations in the city
surpassing Service Class and Working Class occupations. In terms of the creative cultural sector‟s contribution to this
larger creative class strength the analysis has revealed important insights. Culture occupations experienced significant
growth between 2008 and 2010. Leading creative cultural businesses in Richmond Hill included advertising, culture
support services, publishing industries and sound recording.
Several types of business establishments in these creative cultural industries also experienced growth between 2008 and
2010. However, total creative cultural businesses showed marginal decline between 2008 and 2010, with much of the
absolute decline taking place in businesses with 100-199 employees. A highlight of the creative cultural economy in
Richmond Hill is in Drafting Technologists and Graphic Designers occupations, which both resulted in absolute and
percentage growth between 2001 and 2006.
21 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
From this discussion, some recommendations for Richmond Hill can be highlighted.
Business Support
Analysis of Richmond Hill's overall businesses revealed several trends. Firstly, a decline in larger establishments with 50
or more employees was discovered which suggests that Richmond Hill should continue to support the development of
small and medium-sized creative cultural businesses through creating linkages throughout the community between the
services, the cultural groups and overall community. Support for the entrepreneurial economy and SMEs were strong
themes in the Richmond Hill Economic Development Strategy which provide a strong context for supporting
entrepreneurship and SMEs in the creative cultural sector.
In addition to this, a strong entrepreneurial environment can further encourage small business development. Secondly it
was recognized that between 2008 and 2010 a decline in several Creative Cultural businesses was experienced, with the
highest losses taking place in Bookstores, Software Publishers and Printing establishments. With knowledge of leading
culture occupations and creative cultural businesses driving growth in the creative economy, the opportunity for targeting
the retention of these occupations and industries arises.
Creating pathways for the labour force to enter creative occupations early on (i.e in secondary and post-secondary) can
ensure the sustainability of the creative economy. Richmond Hill's present situation presents strong potential to further
develop the strength of the creative cultural industries, however as this trend is greatly being seen within the GTA it
remains a priority for the City of Richmond Hill to stay focused on this sector.
Building Stronger Relationships
The Town of Richmond Hill has completed cultural mapping to identify the various cultural groups and establishments that
exist within the community. One of the benefits of cultural mapping is to better support connections and relationships
across the cultural sector and these efforts should continue.
Building relationships with post-secondary institutions is an essential part of any strategy to grow the creative cultural
sector. Proposed alliances between the Town of Richmond Hill and Concordia College as well as other education and
research institutions and companies can present important opportunities for the creative cultural sector. Concordia
College has introduced a Certified Web Designer program and a Digital Graphics and Desktop Publishing
program, a significant development given the growth in Graphic Designers and Illustrators noted in this analysis.
Quality of Place
In today's competitive labour force, quality of place becomes a very important factor in attracting creative occupations. It
is no longer just about the job one will do, but also the environment in which they will be doing it in. In attracting
The creative economy analysis
showed…
48.4% of creative
occupations in Richmond
Hill in 2006, which is
significantly higher than
the provincial
concentration of the
creative workforce, which
is at 34.7%.
5.60% of all businesses
in Richmond Hill were
creative cultural
businesses in 2008,
growing slightly to 5.63%
in 2010. This trend differs
from total businesses
which saw a 4.4%
decline between 2008
and 2010.
In 2010 66.3% of all
creative cultural
businesses are
“indeterminate” –
meaning they are small
businesses.
60.4% of total businesses
in Richmond Hill are
indeterminate, showing a
clear trend towards small
business development.
32.9% of all businesses
in Richmond Hill have
between 1-9 employees.
22 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
knowledge workers it must be understood that these workers will balance economic opportunity and lifestyle in selecting a
place to live and work4.
Additionally, in 2007 the Town of Richmond Hill was recognized by the Conference Board of Canada5 as one of six top
cities in Canada to live in. In this, Richmond Hill is recognized as an attractive place for skilled workers and mobile
populations. Continuing to encourage the kind of vision of place set out in the Official Plan and envisioned in the Strategic
Plan will be an important part of sustaining and enhancing this status.
With a better understanding of creative culture occupations and businesses, the opportunity exists for targeted
actions to attract, retain and grow these important components of the creative economy in Richmond Hill.
NAICS Definitions
CULTURAL INDUSTRIES - 2010
NAICS Codes INDUSTRY CATEGORIES
ADVERTISING
541810 Advertising Agencies
541830 Media Buying Agencies
541840 Media Representatives
541850 Display Advertising
541860 Direct Mail Advertising
541870 Advertising Material Distribution Services
541891 Specialty Advertising Distributors
541899 All Other Services Related to Advertising
ANTIQUES
453310 Used Merchandise Stores
4 Richard Florida. (2000). Competing in the Age of Talent: Quality of Place and the New Economy.
5 Conference Board of Canada. (2007). City Magnets: Benchmarking the Attractiveness of Canada's CMA's.
23 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
ARCHITECTURE
541310 Architectural Services
541320 Landscape Architectural Services
ART DEALERS
453920 Art Dealers
BOOK STORES
414420 Book, Periodical and Newspaper Wholesaler-Distributors
451210 Book Stores and News Dealers
CULTURE SUPPORT SERVICES
611610 Fine Arts Schools
711410 Agents and Managers for Artists, Athletes, Entertainers and Other Public Figures
813210 Grant-Making and Giving Services
813310 Social Advocacy Organizations
813910 Business Associations
813920 Professional Organizations
813930 Labour Organizations
813940 Political Organizations
813990 Other Membership Organizations
DESIGN
541410 Interior Design Services
541420 Industrial Design Services
541430 Graphic Design Services
541490 Other Specialized Design Services
INDEPENDENT ARTISTS, WRITERS AND PERFORMERS
711511 Independent Artists, Visual Arts
711512 Independent Actors, Comedians and Performers
711513 Independent Writers and Authors
INTERNET PUBLISHING
24 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
519130 Internet Publishing and Broadcasting and Web Search Portals
LIBRARIES AND ARCHIVES
519121 Libraries
519122 Archives
MOTION PICTURES & VIDEO INDUSTRIES
334610 Manufacturing and Reproducing Magnetic and Optical Media
512110 Motion Picture and Video Production
512120 Motion Picture and Video Distribution
512130 Motion Picture and Video Exhibition
512190 Post-Production and Other Motion Picture and Video Industries
532230 Video Tape and Disc Rental
MUSEUMS & HERITAGE SITES
712111 Non-Commercial Art Museums and Galleries
712115 History and Science Museums
712119 Other Museums
712120 Historic and Heritage Sites
712130 Zoos and Botanical Gardens
712190 Nature Parks and Other Similar Institutions
MUSIC STORES
414450 Video Cassette Wholesalers
451140 Musical Instrument and Supplies Stores
451220 Pre-Recorded Tape, Compact Disc and Record Stores
PERFORMING ARTS
711111 Theatre (except Musical) Companies
711112 Musical Theatre and Opera Companies
711120 Dance Companies
711130 Musical Groups and Artists
711190 Other Performing Arts Companies
25 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
711311 Live Theatres and Other Performing Arts Presenters with Facilities
711321 Performing Arts Promoters (Presenters) without Facilities
711322 Festivals without Facilities
PHOTOGRAPHY
541920 Photographic Services
812921 Photo Finishing Laboratories (except One-Hour)
POTTERY & CERAMICS
327110 Pottery, Ceramics and Plumbing Fixture Manufacturing
PRINTING
323113 Commercial Screen Printing
323114 Quick Printing
323115 Digital Printing
323119 Other Printing
323120 Support Activities for Printing
PUBLISHING INDUSTRIES
511110 Newspaper Publishers
511120 Periodical Publishers
511130 Book Publishers
511190 Other Publishers
512230 Music Publishers
519110 News Syndicates
RADIO & TELEVISION
515110 Radio Broadcasting
515120 Television Broadcasting
515210 Pay and Specialty Television
517112 Cable and Other Program Distribution
SOFTWARE PUBLISHERS
511210 Software Publishers
SOUND RECORDING
26 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
414440 Sound Recording Wholesalers
512210 Record Production
512220 Integrated Record Production/Distribution
512240 Sound Recording Studios
512290 Other Sound Recording Industries
Source: Derived from Statistics Canada, Canadian Framework for
Culture Statistics by Millier Dickinson Blais Inc.
NOCS Definitions
2-DIGIT NATIONAL OCCUPATION CLASSIFICATION CATEGORIES (2006)
A0 Senior management occupations
A1 Specialist managers
A2 Managers in retail trade, food and accommodation services
A3 Other managers, n.e.c.
B0 Professional occupations in business and finance
B1 Finance and insurance administration occupations
B2 Secretaries
B3 Administrative and regulatory occupations
B4 Clerical supervisors
B5 Clerical occupations
C0 Professional occupations in natural and applied sciences
C1 Technical occupations related to natural and applied sciences
D0 Professional occupations in health
D1 Nurse supervisors and registered nurses
D2 Technical and related occupations in health
D3 Assisting occupations in support of health services
E0 Judges, lawyers, psychologists, social workers, ministers of religion, and policy and program officers
E1 Teachers and professors
27 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
E2 Paralegals, social services workers and occupations in education and religion, n.e.c.
F0 Professional occupations in art and culture
F1 Technical occupations in art, culture, recreation and sport
G0 Sales and service supervisors
G1 Wholesale, technical, insurance, real estate sales specialists, and retail, wholesale and grain buyers
G2 Retail salespersons and sales clerks
G3 Cashiers
G4 Chefs and cooks
G5 Occupations in food and beverage service
G6 Occupations in protective services
G7 Occupations in travel and accommodation, including attendants in recreation and sport
G8 Child care and home support workers
G9 Sales and service occupations, n.e.c.
H0 Contractors and supervisors in trades and transportation
H1 Construction trades
H2 Stationary engineers, power station operators and electrical trades and telecommunications occupations
H3 Machinists, metal forming, shaping and erecting occupations
H4 Mechanics
H5 Other trades, n.e.c.
H6 Heavy equipment and crane operators, including drillers
H7 Transportation equipment operators and related workers, excluding labourers
H8 Trades helpers, construction and transportation labourers and related occupations
I0 Occupations unique to agriculture, excluding labourers
I1 Occupations unique to forestry operations, mining, oil and gas extraction and fishing, excluding labourers
I2 Primary production labourers
J0 Supervisors in manufacturing
J1 Machine operators in manufacturing
J2 Assemblers in manufacturing
J3 Labourers in processing, manufacturing and utilities
28 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
APPENDIX C
Community Engagement Events & Dates
Community Consultation Event Date
Face-to-Face and Telephone Interviews January 31st- March 10
th and April 11
th to April 27
th
Cultural Plan Launch Event March 10th 2011
Community Online Survey March 10th to May 5
th 2011
Sectoral Focus Groups April 11th 2011– Two Focus Groups held
April 12
th 2011– One Focus Group held
Community Soundings April 9th, Iranian Community Sounding
April 12
th, South Asian Community Sounding
April 13
th, YAC Community Sounding
April 13
th, Pathways Community Sounding
April 14
th, Richmond Green Secondary School – Grade
9 Drama Class April 14
th, Richmond Green Secondary School – Grade
12 Drama Class April 18
th, Chinese Community Sounding
April 21
st, Russian Community Sounding
Community Forum April 27th 2011
29 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
APPENDIX D
Administration Arrangements
Town of Richmond Hill – Current Programs and Initiatives in Support of Culture
Department and Unit
Program or Initiative
Activity
Office of the CAO
Strategic Initiatives (including Economic Development and Communications)
Economic Development Function
Development of the Town’s Strategic Plan
Development and Shared Coordination of People Plan Richmond Hill Process for the Strategic Plan
Development and implementation of the Richmond Hill Economic Development Strategy 2010-2011
Heritage Services Review – Phase 1 – Policy on the Acquisition and Use of Town-Owned and Heritage Buildings Review - Phase 2- Delivery of the Town’s Heritage Services (to be completed)
Retain and help develop existing businesses, including those in the creative/cultural sector
Attract new businesses to Richmond Hill, including those in the creative/cultural sector
Prepare and implement a sector strategy that identifies creative industries as one of four key business sectors in the Town
Support entrepreneurs, including those in the creative/culture sector, through the Small Business Enterprise Centre
Promote the Town as a tourism and conference destination in collaboration with York Region
Promote the Town as a location for filming
Marketing of events and significant attractions (Richmond Hill Centre for the Performing Arts, HCPA, Heritage Centre) through YorkScene (formerly York Region Tourism)
Grants Function
Identify priority areas for fundraising and apply for grants, including those in support of culture such as the Creative Communities Prosperity Fund grant that is supporting the development of the Town’s Culture Plan
Apply for ISF/RiNC projects that supported rehabilitation of heritage properties (Eyer and Forster Houses) and arenas
Special Projects
Co-coordinate the rehabilitation and adaptive reuse of heritage assets in the Town including
30 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
the Town owned properties located at 10184 Yonge Street (Old Post Office) and the Brodie House
Communication Services
Website calendar of events, and listings of programs and services
Media releases for events, initiatives and special activities
Coordination of the publishing of the Community Recreation Guide, which includes arts and culture programs and events.
Development of Translation Policy and translation of Town materials (Health and Safety, Important Information)
Office of the Clerks Manager of Corporate Records, to manage and care for the Town’s corporate artifacts, council notes, deeds, etc.
Community Services
Richmond Hill Centre for the Performing Arts
Shows, performances, Film Festival, monthly art exhibits,
Theatre Facility available for rentals, community events, dance recitals, receptions, etc.
Adult and Cultural Services
Staff support and coordination for important community events
Art Exhibition Space at the Boynton House, equipped with an art tracking system and lighting appropriate for art displays and exhibits
Wide variety of art classes, workshops
Art Demonstrations at various Town events, including park openings, Crosby Park Event, Family Day.
Heritage Centre, programs, services, exhibits to promote awareness and appreciation for the Heritage of Richmond Hill and surrounding area
Artifact Storage Space for the collection and preservation of artifacts
Special Events
Development and delivery of Town events including; Canada Day Celebration, Concerts in the Park, Park openings, First Night New Years Eve
Sports Hall of Fame at the Tom Graham Arena
Maintenance and Operations
Parks staff support for events
Sign shop support in creation of banners and signage. Also help with street closure signage.
Support with street closures for events.
Richmond Hill Public Libraries
Local History and Genealogy department – largest repository of genealogical data in York Region, and home to a large collection of archives of the history of Richmond Hill
Environment and Infrastructure Services
31 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
Design and Construction
New parks are designed and constructed with cultural consideration. An example of this is the Alias Grace Park, named and designed after the Margaret Atwood book, Alias Grace.
Asset Management
Repairs and renovations to Heritage buildings are complete in accordance with designation requirements of the Ontario Heritage Act, and with respect for the buildings heritage attributes
Environmental Services
Process and approval of permits for filming in Richmond Hill
Planning and Regulatory Services
Policy Planning
Development of the Town’s new Official Plan
Development and shared Coordination of the People Plan Richmond Hill Process for the Strategic Plan and Official Plan
Staff support to Heritage Richmond Hill (as Municipal Heritage Committee under the Ontario Heritage Act)
Responsibility for Heritage Conservation – including maintenance of Heritage Register and conservation of built heritage, archaeology, cultural heritage districts and other conservation provisions set out in the Richmond Hill Official Plan
Responsibility for developing a new Public Art Master Plan
Natural Heritage department to steward the management of park land and open spaces, including the Oak Ridges Moraine
Development Planning and Regulatory Services
Meeting with First Nations representatives when updated Richmond Hill’s Archaeological Master Plan and developing the Official Plan project
Planning Staff are participating in the York Region Archaeological Master Plan
32 Millier Dickinson Blais: Town of Richmond Hill Cultural Plan – Appendix
APPENDIX E
Cultural Council Terms of Reference
Purpose
The Cultural Council will act as a catalyst to expand community engagement, mobilize resources and build the capacity of to support ongoing cultural planning and development in Richmond Hill. It will achieve this by:
Encouraging leadership and innovation;
Facilitating networking and community engagement among cultural groups and communities;
Build partnerships between the Town and its important business and community partners
Serving as a sounding board for ideas brought forward by the community.
Membership
An effort will be made to maintain a balance of participants on the Council from the following groups.
Local cultural groups – including the arts, heritage, libraries and creative cultural industries
Representatives from diverse communities
The business community
Council
Municipal staff
Members-at-large drawn from the community
top related