a taste of social: 28 top food brands and their social media performance

A Taste of Social: 28 Top Food Brands & Their Social Media Performance

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 1

Table of Contents

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 2

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 3

1 Overall - Sweet Beats Savoury

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 4

BLOGS BIG FOR SAVOURY BRANDS

WOMEN LIKE CANDY, MEN PREFER SAVOURY

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 5

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 6

SWEET SOUTHERN HEMISPHERE

2 Twitter – The Most Active Channel

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 7

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 8

SNAP HAPPY

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 9

HELLMANN’S TOPS FOR SOCIAL SENTIMENT

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 10

NEW FLAVORS DOMINATE THE CONVERSATION

MAGGI & KRAFT CHEESE ARE TANTALIZING TWITTER

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 11

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 12

AND THE WINNER IS?

3 Facebook – The Most Widely Used Channel

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 13

OREO’S ACTIVE AUDIENCE

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 14

MARMITE: SOMETIMES LESS IS MORE

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 15

M&M’S ARE ACTIVATING AUDIENCES

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 16

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 17

THE SOCIAL PUBLIC’S SWEET TOOTH

AND THE WINNER IS?

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 18

4 Instagram – The Most Underused Channel

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 19

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 20

5 The Overall Champion of the Food Brands

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 21

Conclusion

A TASTE OF SOCIAL: 28 TOP FOOD BRANDS & THEIR SOCIAL MEDIA PERFORMANCE 22

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