a strategic approach to blogs, wikis, and all the rest
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www.asaecenter.org
A Strategic Approach to Blogs,A Strategic Approach to Blogs, Wiki’s and All the Rest
August 18, 20099:00 a.m.
Connecting Great Ideas and Great People
Today’s PresentersToday s Presenters
Colleen Nolan, Senior Consultant, ComBlu, LLC
Damon Dozier, Director of Public Affairs, American Anthropological Associationp g
Jennifer Ragan-Fore, Director of New Media & Member Communities International Society for Technology inCommunities, International Society for Technology in Education
www.asaecenter.orgwww.asaecenter.org
Social Media Readiness
Content Leader:Colleen Nolan, Senior Consultant,
ComBlu, LLC
Connecting Great Ideas and Great People
www.asaecenter.org
Being Ready for Social MediaBeing Ready for Social Media
h d ff b interested d readyThe difference between interested and readyThe risks of taking action before you are ready
Why Readiness is CriticalWhy Readiness is Critical
It’s something new
It moves quicklyIt moves quickly
It uses different language
It is about conversation, not control
Readiness Element #1:U d t d th S i l M di U iUnderstand the Social Media Universe
M th one two tiMore than one or two optionsTools interplay with each other for maximum impactNeed to know all the bells and whistles
Readiness Element #2Secure Ongoing Management Support andSecure Ongoing Management Support and
Comfort
Comfort h h d ll d f lComfort with the organic and uncontrolled nature of social media
Support processes that enable quick responses andSupport processes that enable quick responses and conversations
Provide resources that support success: time, people and content
Readiness Element #3E Y H W ll D fi d B dEnsure You Have a Well Defined Brand
A deep diveA deep diveCreates dialog NOT definitionFill in the blanks
Readiness Element #4K th R l d th M thKnow the Rules and the Myths
WOMMA Code of EthicsWOMMA Code of EthicsRegulations specific to your industryDon’t build programs and strategies around myths or fearsp g g y
Readiness Element #5C it t S t i d Eff tCommit to a Sustained Effort
Need a strategyNeed a strategySpeed of information and need for fresh contentDedicate staff and time
Readiness Element #6H P li i Al d i PlHave Policies Already in Place
Link between what they view as their personal “cyber life” andLink between what they view as their personal cyber life and their jobHelp employees make good choices vs. seek to control
Eight Questions to Ask Before You Take th S i l M di Plthe Social Media Plunge
Wh i i i ’ l ?What is your association’s management style?
How responsive and knowledgeable about social media is your IT
t ?team?
Are you a highly collaborative organization?
H l i i ti t it b ?How close is your association to its members?
Eight Questions to Ask Before You Take th S i l M di Plthe Social Media Plunge (continued)
Is your association receptive to innovation and experimentation?Is your association receptive to innovation and experimentation?
Is your online presence well known and is your Web site easy to use?
How engaged and interested are your Board and SMT?How engaged and interested are your Board and SMT?
Do you have employees already using and interested in social media?
Contact Information
Colleen Nolan, MAColleen Nolan, MASenior ConsultantComBlu,LLC
l @ blcnolan@comblu.com312-649-1687
SEE YOU NEXT YEAR!Annual Meeting & Expog pAugust 21 - 24, 2010
Los Angeles, CA
www.asaecenter.org
A Strategic Approach to Blogs, Wiki’s and All the RestWiki s and All the Rest
August 18, 2009g ,9:00 a.m. – 10:15 a.m.
Damon A. DozierDirector of Public Affairs
American Anthropological Association
Connecting Great Ideas and Great People
American Anthropological Association
Ab t th AAAAssociation was founded in 1902.
About the AAACombined membership of scholars who work in both academia and professional settings (10,000 members).M b i id f di i li i l diMembers are experts in wide range of disciplines including linguistics, archeology, biology, and ethnography.Members grouped into a number of sections, committees,Members grouped into a number of sections, committees, interest groups and commissions.Located in Arlington, VA.
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Why Social NetworkingWhy Social Networking Greater sense of interactivity and engagement with
b himembership.Other methods (email, listservs, traditional mail, etc.) limit direct or “real-time” interaction.limit direct or real time interaction.Adds enhancements to the value of membership without large capital investments.Initial stages of social networking program are easily integrated into staff responsibilities.
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How Do I Get StartedOutline clear goals and metrics for success.C it t i i l di f th l t
How Do I Get StartedCommit to using social media for the long-term.Outline to members exactly what you are doing and why. yGet commitment from senior staff and board members.Survey member preferences.
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Taking the SurveyTaking the SurveyInitial survey of our entire membership.
Spring 2007, over 500 responses for an almost 4.6% response rateresponse rate.13 short questions on:
What members wanted from the association. What modes of communication were the most helpful. What the association could do to improve engagement.
Invited members to provide both positive and negative p p gfeedback.Open for three weeks and was created using Survey Monkey.Designed by staff, members of the Executive Board and other g y ,key association leadership.
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Evaluating ResultsMembers expressed AAA was only “moderately effective” in producing outcomes to membership
Evaluating Resultseffective in producing outcomes to membership.Members expressed the need for the association to be proactive.Members showed excitement about a podcast being an opportunity to increase visibility.Members expressed interest in advocacy trainingMembers expressed interest in advocacy training through webinars.
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Setting Up The ProgramSetting Up The ProgramSome Helpful Hints:
Start small. Only introduce one technology to your membership at a time.
Know your membership demographicKnow your membership demographic. Certain projects or constructs may work better than others.
Don’t be afraid to experiment.pEnsure both members and staff approval.Continue to solicit and heed constructive feedback.
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Examples of AAA’s Social Media EffortsExamples of AAA s Social Media EffortsMember Advocacy Webinars
http://63 134 218 155/clients/aaaweb41 wmhttp://63.134.218.155/clients/aaaweb41.wm
Bi-weekly podcasthttp://www.aaanet.org/iPOD/Recordings/aaa_pod_34.1mp3
AAA Bloghttp://blog.aaanet.org/
AAA on TwitterAAA on Twitterhttp://twitter.com/AmericanAnthro
Please Visit Us!
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Contact InformationDamon Dozier
Contact InformationDirector of Public PolicyAmerican Anthropological Associationddozier@aaanet.org(703) 528-1902 ext. 1163
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Who Owns Social Media?A St t i A hA Strategic Approach
August 18 2009
J if R F
August 18, 2009
Jennifer Ragan-ForeDirector of New Media & Member CommunitiesInternational Society for Technology in Education
Connecting Great Ideas and Great People
www.asaecenter.org
Orgs often struggle with one of three situationsone of three situations
when establishing a social gmedia program…
Lack of interestinterest across the org
Multiple Multiple ffffuncoordinated effortsuncoordinated efforts
CentralizedCentralized, overlyy
controlledff teffort
General Members
MembershipPR/
Communications
VolunteerLeaders
Members
MarketingMeeting
Social Media– We
all own it
Planning
G ’tGov’t RelationsIT
Education &
Executive Leadership
VendorsProf Dev
ISTE’s Social Web
In hindsightIn hindsight…Things we wish we’d known…
Value of joint ownershipValue of joint ownershipValue of joint ownershipValue of joint ownership
Importance of having theImportance of having the right people at the table
Value of overValue of overValue of over Value of over communicating communicating
Importance of clarifying p y ggoals and decision-making
Are you yready to
h ?share?
www.asaecenter.orgwww.asaecenter.orgQuestions to consider…
How much support do you How much support do you have across thehave across the
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have across the have across the organization?organization?
How well does your How well does your yyorganization already organization already
collaborate?collaborate?collaborate? collaborate?
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How inclusive is your currentHow inclusive is your currentwww.asaecenter.orgwww.asaecenter.org
How inclusive is your current How inclusive is your current volunteer leadership?volunteer leadership?
How well branded is your association?
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How sensitive is the How sensitive is the information your information your members tend members tend to share?to share?
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Does your i tiassociation
have a culture
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of accountability?
Contact Information
Jennifer Ragan-ForeJennifer Ragan ForeDirector of New Media & Member CommunitiesInternational Society for Technology in Educationj f @i tjraganfore@iste.org541.434.8938
SEE YOU NEXT YEAR!Annual Meeting & Expo
www.asaecenter.org
g pAugust 21 - 24, 2010
Los Angeles, CA
Contact Information
Damon Dozier Colleen Nolan MADamon Dozierddozier@aaanet.org703-528-1902 ext. 1163
Colleen Nolan, MAcnolan@comblu.com312-649-1687
Jennifer Ragan-Forej f i
Leonard Greenbergerl bjraganfore@iste.org
541-434-8938lgreenberger@pcgpr.com202-297-1499
SEE YOU NEXT YEAR!Annual Meeting & Expo
www.asaecenter.org
g pAugust 21 - 24, 2010
Los Angeles, CA
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