a statistical comparison of tag and query logs

A Statistical Comparison of Tag and Query Logs

Mark J. Carman, Robert Gwadera, Fabio Crestani, and Mark BaillieSIGIR 2009

June 4, 2010Hyunwoo Kim

Contents Introduction Building a Dataset Are the Distributions Similar? Investigating Website Content Conclusion

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Introduction

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Introduction Questions

1. Are queries and tags similar across URLs?2. Can tag data be used to approximate user queries to a

search engine?3. Can query logs be used to suggest new tags for a particular

webpage?4. For what types of websites is the correlation between the

term distributions for queries and tags the highest?5. Which of the distributions, tags or queries, is most closely re-

lated to the content of the clicked websites?

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Building a Dataset AOL query log

– Sizable– Recent (2006)– English queries– Available to academic researchers– 657,426 users– A period of 3 months from March to May, 2006

Delicious tag– Collaborative tagging system

Final dataset: 4145 complete URLs– Google query, stemming, prunning

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Are the Distributions Similar?

http://www.nytimes.com

tags

or

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Are the Distributions Similar? Kullback-Leibler divergence

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Are the Distributions Similar? Jensen-Shannon divergence

– Symmetric measure

Overlap coefficient

Vq : query logsVr : tags

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Are the Distributions Similar?

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Are the Distributions Similar? Open directory project

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Are the Distributions Similar?

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Are the Distributions Similar?

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Are the Distributions Similar?

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Are the Distributions Similar?

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Are the Distributions Similar?

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Are the Distributions Similar?

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Investigating Website Content

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Investigating Website Content

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Conclusion Similarity between query term and tag

– Vocabularies contain a large amount of overlap– Term frequency distributions are correlated– Similarity is not dependent on the topic area

Queries are more similar to content than to tags Queries and tags are more similar to one another

than to content

Future work– Models for automatically removing noise from the tag and

query logs– Techniques for predicting useful tags from query distributions– Techniques for the effective use of tag data to improve dif-

ferent forms of Web search

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Thank you