a social media triathlon

A Social Media Triathlon

By: Kemp Edmonds

The Plan

• Introductions• Race Prep: Background

• The Swim: Getting started • The Bike: Big wins and payoffs• The Run: It’s more than a marathon

Inspiration

Self-directed Learning

and never ends.

It started here…

Teach, Speak, Train

BACKGROUND

It’s young. It’s growing.

• 50%+ of Americans have a account

• 13% of online Americans use

• 4% are using location based services like…

Sources:InsideFacebook.com (US) Feb. 2011Pew Internet Research (US) June 2011Pew Internet Research (US) Nov. 2010

Nearly 100% of online users…

Use emailUse a web browserUse web search

Important Questions

• Is your website ready to receive and convert?• Do you have positive feedback?• Do you have a organizational blog?• Does your organization respond to email?• If you don’t have a great product or service…

• Social Media often comes last and should.

theconversationprism.com

The Traditional Funnel

Hubspot.com

Hubspot.com

The New Funnel

Online Communication Channels

CONFIDENTIAL Copyright © 2009 Constant Contact, Inc.16

Needs1. Human Capital2. Time3. Technology:• Website + CMS +

Analytics• Email communications

Non Digital Listening

• Ask your stakeholders• Ask your participants• Ask your volunteers

Create Feedback Loops

‘Ask’ competitors

Listening Kit - Email Alert

Google AlertsSocial MentionTweetBeep

Tweak your searches…

Search Smart & Refine• Vancouver AND Triathlon• Triathlon AND BC -ironman• “Triathlon BC 2011”• BCIT OR “B.C.I.T.” OR “British

Columbia Institute of Technology” OR “BC Institute of Technology”

Search for more than you…

• Other Triathlons• Segment Leaders• Specific terms• Industry specific technologies• Duathlon, Triathlon

Take the temperature:• Ask existing stakeholders• Observe other athletic activities• Search, Search, Search• Follow leaders/early adopters and evaluate

The Swim

Things are slow - Each movement we make doesn’t move us very far

Understand your audience

Trending

trends.google.com

Goals & Measurement

Topsy.com

This is all about the participants

They are your best advocates

Help them tell their stories

Tell the communities stories

The Bike

Enhance what they are already doing – Quick Wins

Make sharing easy

Why not invite them to post on the Facebook page?

Share Photos

Collect Photos

Spectators

Check-ins

Social Media Photobooth

Respond to them

Amplify

#Triathlon

The Run

An endless marathon – Enable participants and lead them forward

Be the host of the stories

Don’t paint your own fenceTom Sawyer

Coordinate & Enable

Make it an honor

Lead and encourage them:Final Tips

• Add “Twitter:” and “Blog:” to applications• Create a training blog with top tips• Find & post great training tips for Triathlons• Interview a few early finishers for the blog• Schedule an annual list of posts• Coordinate with volunteers and race leaders• Find your active advocates• Gather posts from support networks

In Conclusion

• Swim– Starts slow, moving forward is slow

• Bike– Quick wins, enhance participants efforts

• Run– An endless marathon, enable

participants

Have a great AGM!

Thank you!

This presentation is available for download and review anytime: j.mp/kempslides

Find me at: kempedmonds.comOn Twitter: @kempedmondskempedmonds@gmail.com

Thanks to Triathlon BC