a simple story of reinventing drug development: paradigm shifts through human-centered design
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A Simple Story of Reinven1ng Drug Development: Paradigm Shi:s through Human-‐Centered Design
Sheila Babnis, Former Head, Strategic Innova1on, Product Development, Roche/Genentech Ayelet Baron, Former Innovator in Residence TwiIer: @babnis and @ayeletb
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Be Bold, Be Brave, Be Different Paradigm Shi:s through Human Centered Design
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Our Story
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Our Story
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Designing for the company
Mindset of scarcity of resources, $$, molecules
Business as usual is no longer viable
Large scale long-‐term projects
What was the problem we needed to address?
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Drive Shared Purpose with People at the Heart Create Trusted Community
Redefine our business: Look at the whole system and the levers to adjust 1
Drive exponen1al changes in healthcare and technology: Flex, adjust and integrate via smaller more rapid projects and shi?s in the business
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Become a 21st century trusted organiza1on: Create an impacAul relevant community inside and outside
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To Unlock the Shift, We Need to Redefine Why, What & How We Work
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Fear Competition
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Abundance New Science Technology Co-creation
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Listening MaIers
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Effec1veness & Relevance
SPEED FOCUS RESOURCES MINDSET
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REWARDS STRATEGY PRACTICES
PEOPLE SKILLS PROCESS
We are building our new business as we do our old
business
Shared goals are essenGal to build trust, connecGon commitment to the shi?s created
Keep doing what you are doing; focus on what’s
important
Smaller quicker experiments and
projects
Mindset is essenGal
No turning back
What did we learn along the way?
Community is the secret sauce to acceleraGng our
impact
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Let’s Change the Medical Textbooks Today Be Bold, Be Brave, Be Different
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Let’s Co-‐Create the Future
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