a revolution in the air: abdulrahman al fahad, vp marketing & product management, saudi arabian...

Weather

• Strategic location

• Population of 30 million

• Leading petroleum exporter of the world

• Houses the two Holiest Places of Islam

Kingdom of Saudi Arabia

Success Story

The DC3 was the seed to the modern: SAUDIA

More than 130 Aircraft and a 25 million PAX

SkyTeamAlliance

Established 27 May 1945 by one DC3 offered by

King Abdul Aziz

Refreshed

Brand

ModernFleet

SkyTeam

Joining

The New Saudia

Our Heritage of Connecting People

AL Faris

Completely redesigned cabin - First Class

Completely redesigned cabin - First Class

Completely redesigned cabin – Business Class

Completely redesigned cabin – Guest Class

Completely redesigned cabin – New IFE System

Connecting Passengers

Connectivity Services

KSA Connected Stats

YEAR Users Population % Pop. Usage Source

2000 200,000 21,624,422 0.9 % ITU

2003 1,500,000 21,771,609 6.9 % ITU

2005 2,540,000 23,595,634 10.8 % C+I+A

2007 4,700,000 24,069,943 19.5 % ITU

2009 7,761,800 28,686,633 27.1 % ITU

2010 9,800,000 25,731,776 38.1 % ITU

2012 13,000,000 26,534,504 49.0 % IWS

Internet Usage Statistics:13,000,000 Internet users as of June/12, 49.0% of the population, according to IWS.

Facebook Users in Saudi Arabia:5,536,280 as of September 30, 2012, according to Facebook.

The Connected Passenger Experience

Mobile phone access to ALFURSAN lounge

Passenger checks in by mobile phone and receives a bar-coded boarding pass

Passenger drops bag and receives bag tag on mobile phone

Passenger boards flight using mobile phone bar code

Passenger checks email, receive SMS, place calls during flight

Passenger is updated with latest baggage information

STARTEND

SAUDIA Connected fleet

• Full GPRS – Wi-Fi Connectivity

12 Airbus A330-300

14 Boeing 777-300*

*Plan under study to retrofit another 6

8 Boeing 787-9

Free WiFi

• First Airline to offer Free WiFi to Premiumpassengers on Long Haul and RegionalFlights.

Connecting Passengers onboard

Connectivity Management

OnAir

• GSM Licenses.• Network• Roaming• Agreement with

MNOS

Airline• Develops customer

awareness• Accepts and deploys

service in aircraft• Receives a revenue

share

Mobile Network Operator (MNO)

• International roaming access

• Promotes service to customer base

• Tariff

Passenger• Awareness of service

• Sky Roaming cost

What is next?We have reached the sky.

Beyond the Skies

DISCLAIMER

Any use, republication or redistribution of this content is

expressly prohibited without the prior written consent of the

Author. Permission to copy and reproduce content may be

granted by the author, at their discretion, and by request only.

Source: presentation of Abdulrahman Alfhahd, SAUDIA at the

2014 SITA Air Transport IT Summit, Brussels.

2014 Air Transport IT Summit