a re we ready?

Social Media and the GamesGetting ready for the most talked

about Olympics...EVER!

Michelle Leavesley @CitydeskSport

Are we ready?

OlympicsSo-Me Trends to date1. Crowd Funding 2. Sponsor Auctions3. Policies4. Athlete brand building5. Geotagging6. Viral advertising7. QR Codes

Julz Adeniran

http://olympics.sociagility.com

Proctor & Gamble

Proctor & Gamble

Cadbury

Cadbury

BMW

BMW

Get Fit for Olympic Day Badge

Olympic Athletes’ Hub

“We want the hub to be a platform which can inspire athletes and fans to share the Olympic values of friendship, respect and excellence through their everyday stories.”

Alex Hout IOC Head of Social Media

Fans

1. 80% of fans interact so-Me while watching sport on TV2. 60% at live events3. 86% desk at work4. 68% love, like or indifferent to athlete mentions of sponsors

GMR

What can we learn?

1. Need for Strategy2. Safeguarding & Customer

Service Policies3. Robust So-Me

Management Platforms4. Listening5. Engagement

Final thought!

www.citydesksport.commichelle@citydesksport.com@Leavesm @CitydeskSport

#Thankyou