a pragmatic guide to design thinking
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A PRAGMATICGUIDE TO
DESIGN THINKING
MATTHIAS LANGHOLZ@mattlangholz
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHAT IS INNOVATION?
Printing press The Internet
Innovation is causing changein a meaningful way
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OVERVIEW OF THE TALK
1. Why apply Design Thinking?
2. How we apply it
3.How you can start with it tomorrow
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Design Thinking isUSER CENTERED
WHY DESIGN THINKING?
Causing meaningful changeaffects people
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHY DESIGN THINKING?
Make Test Fail & learn
Design Thinking isEXPERIMENT & ITERATE
Flexible strategiesare needed in a fast changing world
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
WHY DESIGN THINKING?
Design Thinking isCOLLABORATION
Future challenges demandholistic solutions
People
Business Tech
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HOW WE APPLYDESIGN THINKING
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
THE DESIGN & CO-INNOVATION CENTER
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLYDESIGN THINKING
USER CENTRICITY
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HOW WE ENGAGE WITH USERS
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
USER RESEARCH
Interviews Observe users in their environment
Inspiration fromthe unexpected
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VALIDATION
Test withusers
“You are not like SAP, I like you”
Fail and learnearly
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLYDESIGN THINKING
EXPERIMENT & ITERATE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – EXPERIMENT & ITERATE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLYDESIGN THINKING
COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW WE APPLY DESIGN THINKING – COLLABORATION & SPACE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CANSTART TOMORROW
© 2015 SAP SE or an SAP affiliate company. All rights reserved.© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
UserCentricity
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH USER-CENTRICITY
GET OUT OF YOUR OFFICE!
Observe
Ask
LearnWho are you
designing for?Share and
discuss insights
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
Experiment& Iterate
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH EXPERIMENT & ITERATE
Get your ideasout of your
head
Embrace failureShow your ideasto others
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START TOMORROW WITH
Collaboration & Space
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
HOW YOU CAN START WITH COLLABORATION & SPACE
Don‘t think in hierarchies
Think in a broadercontext
Space matters
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
MATTHIAS LANGHOLZmatthias.langholz@sap.com
@mattlangholz
experience.sap.com/designservices
@sap_designs
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