a new marketing framework

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A New Framework for Marketing Kevin Mullett

TQM Round Table Palooza

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

A New Framework for Marketing Kevin Mullett

TQM Round Table Palooza

connections matter letrsquos connect

the ldquosocial threerdquo

bull social mediaitrsquos good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing with online tools

social media = tools

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

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March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442