a marketing strategy for brussels
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A marketing strategy for Brussels
Sunday 26 February 2012
Starting pointWe want to make Brussels an attractive city to live in for young families.
Sunday 26 February 2012
But...
when young families are looking for a new home in this big city they are a.o. things confronted with insecurities around re-discovering a new ‘home’.
Sunday 26 February 2012
One can get information about local merchants and activities, but that does not make an emotional connection.
This is purely functional information and doesn’t make you feel ‘at home’ or even ‘connect’ with a community.
Sunday 26 February 2012
More specifically: one can not discover a city by means of a leaflet.
Sunday 26 February 2012
Home.
Sunday 26 February 2012
Insight
You're only at home when you feel part of a community. A community is defined by the people living there.
Sunday 26 February 2012
When you’re part of a community, you probably know where all the kids meet before biking to school.
Sunday 26 February 2012
Target group
People considering moving to Brussels.
People already living in Brussels.
Sunday 26 February 2012
Concept
Experience Brussels as a member of its community.
Sunday 26 February 2012
Conceptcurrency: shared emotional inside infoplatform: online & offline communitydrivers: social listening & pro-active respondinggeo-targeted online en offline ads
For both residents as potential residents.
Sunday 26 February 2012
Currency
shared emotional inside info
That old man in your neighborhood that repairs bicycles in his garages for a few euros.
Sunday 26 February 2012
Platform
Community
Sunday 26 February 2012
Sunday 26 February 2012
Brussel voor Habitués – Welkom
Brussel voor Habitués
Officiële Facebookpagina van Brussel voor Habitués
Evere Village
BR
USS
EL VOOA
I B
UTES
RH
Beleef Brussel door de ogen van de echte habitués!
Maak je keuze en kom alles te weten over jouw ‘village’
Sunday 26 February 2012
Brussel voor Habitués – Welkom
Brussel voor Habitués
Officiële Facebookpagina van Brussel voor Habitués
Evere Village
BR
USS
EL VOOA
I B
UTES
RH
Elsene Habitués
Deel jouw kennis!
Ken jij een leuke spot die zeker niet mag ontbreken op het village plan? Duid deze aan, vertel waarom deze plek zo speciaal is en word een echte habitué!
Fietsenmaker Jef “Heel sympathieke man die jouw fiets herstelt tegen een zeer schappelijke prijs! Hij werkt vanuit zijn garage en slaat graag een praatje, interessante roddels gegarandeerd! ;-)“
Brussel voor Habitués – Elsene Village
Sunday 26 February 2012
Offline traffic building Online traffic building
BR
USS
EL VOOA
I B
UTES
RH
BRUSSELVOOAIBUTES
RHSunday 26 February 2012
@sophietjes@tomasvangastel@evelinesmet
Thanks.
Sunday 26 February 2012
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