a leading manufacturer of plastic foodservice disposables

A leading manufacturer of plastic foodservice disposables.

Jet Plastica Marketing Tutorial

Changing MarketsCutleryStraws

Dining Kits

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A Changing MarketCost conscious restaurants/chains provide

added value to customers by offering disposable cutlery that is functional and looks good such as medium weight cutlery in black.

Cost conscious restaurants/chains provide added value to customers by offering disposable cutlery that is economical to help keep costs and prices low such as dining kits with medium weight cutlery pieces.

A Changing MarketImage conscious restaurants/chains provide

added value to customers by offering individually wrapped cutlery or wrapped dining kits.

Image conscious restaurants/chains provide added value to customers by offering cutlery in black colors.

Image conscious restaurants/chains provide added value to customers by offering disposable cutlery that is full size and durable.

Cutlery

Types of Material – Styrene vs. PropyleneProduct Segmentation

Product ColorsBasic Selling Strategies

Bulk vs. Wrapped

Cutlery: Types of MaterialPolypropylene

Break-resistant for safe useEconomical

PolystyreneGreater rigidityGreater strength

Cutlery: Product SegmentationLight Weight PolypropyleneMedium Weight PolypropyleneMedium Weight PolystyreneMid-Heavy Weight PolystyreneHeavy Weight PolystyreneFull Size Heavy Weight PolypropyleneFull Size Heavy Weight Polystyrene

Challenger – Light Weight Polypro

Elite – Medium Weight Polypropylene

Trend – Medium Weight Polystyrene (Mid-Heavy Wt)

Advantage Polypropylene – Full Size Heavy Weight

Advantage Polystyrene – Full Size Heavy Weight

Cutlery: Product ColorsWhite – general purpose, easy to coordinate

with white and colored dinnerware

Black – very elegant appearance for an upscale look…..fastest growing cutlery color

Basic Sales StrategiesCustomer wants economy

Offer polypropylene cutlery (kits may be an option)Customer wants safe utensils (children)

Offer polypropylene cutlery which are break resistantCustomer wants performance

Offer polystyrene cutlery which are more rigidCustomer wants economy and performance

Offer a mix of polystyrene forks and knives with polypropylene spoons and soup spoons.

Customer is image conscious Offer full size heavy weight in black. If cost is a concern,

offer medium weight (styrene or propylene in black)

Bulk vs. Wrapped

Wrapped cutlery assures consumer of a dust free and sanitary piece.

Wrapped cutlery which is dropped by customer remains good for use.

Wrapped cutlery presents a positive image of concern for cleanliness to customers

Wrapped cutlery is a good transition step toward the use of dining kits.

Wrapped Cutlery

Cutlery SummaryAvailable in polystyrene or polypropylene

depending on customer’s needs.Available in five different grades from light

weight up to full size heavy weight.Available in white and black.Can be mixed and matched to provide both

strength and economy.Available in wrapped film to provide a piece that

is dust free and untouched.

Wrapped and Unwrapped Straws

StrawsProduct Categories

Straw LengthsColors and applicationsWrapped vs. Unwrapped

Film Wrap vs. Paper WrapPrinted Wrappers

Straws: Product CategoriesSlim – milk, stirrers & sippers.Jumbo – most common. Sodas, fruit juices

and drinks with little or no thickness.Super Jumbo – slightly thicker drinks such

as tomato juice.Giant – thick shakes and malts or slush

drinks.Spoon straw – specialty straw for slush

drinks

Straws: LengthsRange from 5 inches up to 16 inches or more.Dictated by the depth of the cup.As straw lengths get longer (over 10 inches),

the straw diameter is bigger, i.e. Super Jumbo or Giant.

Longer straws are usually wrapped.

Straws: Colors/ApplicationsWhite with red stripe – white was the

color of paper straws. Made for easy transition to plastic. Red stripe visual helped differentiate plastic from paper.

Clear – the reason there are crazy straws. Kids like to see the flow of liquids.

Red/Black/Green – used to help differentiate between drinks, i.e. diet vs. regular, alcoholic vs. non-alcoholic, malt vs. shake and so on.

Straws: Wrapped vs. UnwrappedWrapped straws provide a clean, dust free

and sanitary straw for customersWrapped straws can be customized with

printingUnwrapped straws are more cost effective

and used in dispenser applicationUnwrapped straws provide convenience and

speed in a “fast-serve” environment.

Film Wrap vs. Paper WrapSubjective evaluation – some like it and

some don’t like it.Film Wrap will not absorb water like paper

wraps.Film Wrap will not smudge like paper wrap.Film Wrap is not easily seen on the floor

leading to slip hazard and jam-ups with vacuuming equipment.

Some mistake a film wrapped straw for an unwrapped straw until it is in their drink.

Paper Wrap is better for highlighting print.

Straws: Printed Wrappers

Low cost.Name recognition and advertising.

Up to 2 color print available.Easy way to customize a product and lock up

a customer’s straw business.

Straws: SummaryAvailable in Slim, Jumbo, Super Jumbo,

Giant and Spoon strawAvailable in lengths of 5 inches up to 16

inches (wrapped) or longer (unwrapped).Available in standard white with red stripe

and translucent or red, black, blue, etc.Available in wrapped and unwrapped.Available with printed paper wrappers.Available (limited availability) with film

wrappers.

Dining Kits

Dining KitsBenefits

ComponentsBasic Sales Strategies

Stock vs. CustomPrinted Film vs. Printed Napkins

Dining Kits: BenefitsCutlery pieces and peripherals are kept

clean and sanitary by film wrapper.Multi-service items are collectively

wrapped for convenience.Single service packet provides a means

for portion control on cutlery, napkins and peripherals.

Kits ranging from economical to upscale look with elegance.

Dining Kits: ComponentsAny product grade of cutlery from

lightweight polypropylene to full size heavy weight cutlery.

Single or multiple pieces of cutlery to include duplicates, i.e. 2 spoons, 2 forks, etc.

One or two-ply napkins available in a variety of sizes as well as Wet naps.

Salt, Pepper, Sugar available.Stirrers, StrawsAdditional items not listed can be reviewed.

Dining Kits: Basic Sales StrategiesCustomer has carry out business and is interested in low cost.

Medium weight polypropylene cutlery (fork and knife or just fork) with napkin. Can include salt/pepper for value added. Can offer individually wrapped spoons for soups as needed.

Customer has carry out business and is interested in upscale look and image.

Full size heavy weight polystyrene cutlery (black)with 2- ply napkin, salt and pepper. Can offer printed film (depending on volume) for additional impact.

Dining Kits: Stock vs. CustomStock kits are available in single case

quantities on a combined order.Custom kits are available for a relatively low

order requirement. Please consult mill for minimums.

Lead time for custom kits is 4 weeks.

Dining Kits: Printed Film vs. Printed Napkin

Unprinted white napkins are always perceived to be more sanitary.

Printed napkins always pose the possibility of smearing ink if dampened or wet.

Printed film can accomplish the same goal of name recognition.

Dining Kits: SummaryWrapped Kits are convenient and clean.Value added cutlery pack for carry out.Kits can be customized to meet the

customer’s needs.Kits provide cost control while presenting

an upscale visual appearance.

Jet Tutorial

The End

You have completed the tutorial on plastic cutlery, straws and dining kits.