a journey inside your donor's brain

Post on 09-May-2015

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A presentation by Leah Eustace and Scott Fortnum at the AFP International Conference in San Diego 2013.

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A Journey Inside your Donor's Brain

@LeahEustace@SFortnum

#AFPBrains#AFPIcon

What we’ll cover- Emotion versus Logic- The Power of One- The Power of a Good Story- Our Ageing Brain- Readability & Comprehension- Design and Legibility- Persuasion- Saying versus Doing- Why- What does it all mean?

Emotion versus Logic

What does it all mean?

The Power of One

What does it all mean?

The Power of a Good Story

What does it all mean?

Our Aging Brains

What does it all mean?

Readability and Comprehension

What does it all mean?

Design and Legibility

What does it all mean?

Persuasian

What does it all mean?

Saying versus doing

What does it all mean?

Why, not how or what

What does it all mean?

Thank you!Leah Eustace, CFREGood Worksleah@goodworksco.ca@LeahEustace

Scott Fortnum, ACFREThe Living City Foundationsfortnum@trca.on.ca@SFortnum

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