a history of google algorithm updates - and what to do next by kenny davies

A history of Google Algorithm Updates and what to do next Kenny Davies Axonn Media

Timeline - Google Algorithm Updates

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http://www.axonn.co.uk/blog/history-of-google-algorithm-updates

Distribution since 2010

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Yearly Updates – Quarter Split

Pandas and Penguins since 2010

February 2011 – First release of Google Panda

Seeks to devalue websites for: • Duplicate content • Low-quality content • Thin content • Keyword-stuffed content

Pandas and Penguins

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What a penalisation looks like Web traffic drops overnight by removing keywords from the Search Engine Results Pages (SERPs)

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What the rankings look like

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Positions 1-5 disappear Positions 6-10 move further down to 11+

How content marketing feeds Panda...

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Unique, value-adding content ensures new people find the site and relationships are built with existing users.

E-A-T • Expertise • Authoritativeness • Trustworthiness

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Pandas need to E-A-T!

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Every piece of content can do something different depending on the site’s needs.

Google Penguin: Web spam protection

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• Relevant to the website

• From a high-authority site

• Appearing naturally in context

e.g. Google has implemented a new algorithm.

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What a link needs to be

Content feeds Panda & attracts backlinks When content is linked to by another website, authority is passed on and SERP rankings get a boost.

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Linkbait Content created to generate links: - Infographics - Videos - How-tos

Google’s main algorithm “Caffeine” which

contains Penguin, Panda and about

another 200 smaller algorithms

updated to Hummingbird

(August 2013).

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Developments

• Make sure Pandas are fed with E-A-T

• Make this content so valuable that others link

to you because of it.

• This will help with SEO as well as aiding users

on their journey through your site.

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Google will focus on content

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Timeline - Google Algorithm Updates

@axonnmedia

http://www.axonn.co.uk/blog/history-of-google-algorithm-updates

@axonnmedia