a guide to mixpanel

Deepak Modak 24 Feb 2017

Answer to

What is happening ?

When is it happening ?

Who is doing it ?

How often it is happening?

MixpanelIt is a business analytics tool which tracks user interactions with web and mobile applications, and it measures user engagement and retention.

Product analytics for product people.

EventIt can be

First Launch

Tapped on "Register Now" button

Opened "News Section"

Updated "Profile Details"

Authentication Success

Authentication Error

Purchased in-app item

Event TrackingAction Mixpanel Solution

Track user activity Engagement

When users are dropping Funnel

What is the most used feature Retention

PeopleKnow about

Demographics of user

Profile Details of user

Browsing History of user

Analytics

Engagement / Retention

Funnel

Autotrack

JQL Supports

Marketing

A/B Testing

Email/Push Notifications

People

Digital footprint of User

RegisteredWelcome SMS Welcome Mail Reminder SMS Reminder Mail

On web or mobile, track user’s entire journey across every touch point

Do and Don’ts1. Human-readable names are much appreciated. e.g "Registered" instead of

"user_registered_form"

2. It's better to use special or reserved properties as much possible. e.g $email, $phone etc.

3. Property names should not begin with $ or mp_. These properties are reserved for special properties.

4. Property name maxlength is 255 characters.

5. It is advised to use property name with 20 characters else it will get cut off by dashboard UI.

Other OptionsFree

Google Analytics

Flurry

Paid

Omniture

KISSmetrics

Localytics

Data Flow

User

Mixpanel Agent

Server

Admin

Mixpanel Agent

Data

Track Event

Analytics

Track Event

View Data

Thank you