a economia das redes sociais e mídias sociais 2012

De volta a 2012, vamos aos fatos e dados...

20MM+ users

150MM+ users 51MM+ users

80MM+ users

250MM+ users

306MM+ monthly active users

115MM+ subscribers 48MM+ blogs

11.7MM+ users

901 MM+ monthly active users

500MM+ users

800MM+ monthly users visit site

3MM+ users

Source: eMarketer; Brandon Hall Group and Covario, “How Does Integration of Social Media Marketing (SMM) Enhance…” May 19,2011 Source: Edison Research and Arbitron, “The Social Habit II: The Edison Research/Arbitron Internet and Multimedia Study 2011,” May 28, 2911

Source: ROI Research Inc., “S-Net: The Impact of Social Media” sponsored by Perfomics, June 7, 2011; eMarketer

• $9.56: (money saved in triggering a fan into a purchase or

other action assuming a constant acquisition cost of $1-per-

click, compared to the cost for a non-fan; calculated by

SocialCode).

• 2 cents: (offer for 500 new fans for $10.51; eBay).

• 57 cents: (offer for 1000 new fans for $57 by this fan-

creating agency).

• $1.07: (the cost of advertising on Facebook that

encourages a user to become a “fan”; Webtrends).

• $3.60: (as a media buy to reach 1 million fans; Vitrue).

• $71.84: (extra amount fans spend vs. non-fans; Syncapse)

• $136.38: (average annualized value of total fan

purchases; Syncapse).

• 20 extra visits to your web site: (vs. one visit from a non-

fan; Hitwise).

Source: How Much is a FAcebook Fan Worth? $10. Or Possibly 2 cents. Business Insider Source: Why Brands Still Need Facebook “Fans”, AdAge Digital

Source: PowerReviews and the e-tailing group, “2011 Social Shopping Study, Brief N: Consumer Research Dynamics, Facebook and Communities Source: Millward Brown & Dynamic Logic, “The Value of a Fan” prepared for the World Federation of Advertisers (WFA), March 22, 2011

The Realtime Report http://bit.ly/yAicJA UOL Tecnologia - http://bit.ly/PqWiwr

Suécia Israel Grécia Chile

Coréia do Norte Austrália

Google+ e o efeito nos negócios

usuários do Google http://bit.ly/Oy3e9r

http://on.mash.to/Oy4k4Y

http://bit.ly/Oy5rle

Source: eMarketer 2011

Source:

comScore: Facebook display ads dominate online ad spending in Brazil | News | Rapid TV News http://bit.ly/zdqnbw

Em Dezembro de 2011, 62,9 bilhões de impressões de anúncios foram entregues no Brasil, alcançando 50,8 milhões de usuários. O destaque foi que o Facebook apareceu no estudo da comScore Ad Metrix como o principal veículo no mês, somando 17,4% de todas as impressões dos anúncios, enquanto a Netshoes liderou como principal anunciante com 2,5 bilhões de impressões.

Source: eMarketer 2011

Smartphone Usage Statistics 2012 [Infographic] | AnsonAlex.com http://bit.ly/FPga5Q

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Source: Nielsen October 2011, Pew Internet and American Life Project, Kaiser Family Foundation 2005 Survey, Harvard Business Review 2007 Source: Room 214 and Crimson Hexagon, “Digital Shifts: How New Media is Changing TV,” March 2 2011

SocialTimes http://bit.ly/FPi32m

nielsen-tablet-smartphone-tv-oct-2011.JPG http://bit.ly/x61CUa

Mas o uso desses dispositivos ainda é baixo... Será?

Mobile Life

CNET News http://cnet.co/zZLKMQ

Source: BIA/Kelsey as cited in press release, March 3, 2011 | Source: Eversave, “Holiday Online Shopping and Daily Deals Websites,” provided to eMarketer ,Nov 11, 2010 Source: JiWire, “Mobile Audience Insights Report: Q1 2011,” May 24, 2011 | Source: eMarketer, May 2011

http://www.youtube.com/t/press_statistics

Source: Association of National Advertisers (ANA) as cited in press release, Oct 10, 2011 Source: DIGIDAY and YuMe, “State of the Industry on Digital Video,” April 12, 2011 Source: Nielsen “Tops of 2011: Digital”

Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive

Source: The OPEN Brand: Digital Trends for 2011 by Resource Interactive

Portanto...

Source: LeWeb, CNET Dec 8 2011

Source: eMarketer Feb 2011, U.S. Social Networking Usage: 2011 Demographic and Behavioral Trends

Nós estamos testemunhando o nascimento de uma era verdadeiramente conectada, onde redes sociais fazem parte das nossas vidas através dos diversos dispositivos online.

Átomo Social

Social Prism & Network

Effect Knowledge Management

Co-creation

Experience

Crowdsourcing

Social Media

Visão e Estratégia

Financeiro

Clientes

Processos Internos

Aprendizado &

Crescimento

http://bit.ly/9azRcN

O Social Business é um conceito que se resume em como uma empresa pode ser sustentável nos próximos anos em quatro perspectivas corporativas baseada no Balanced Scorecard: Financeiro, Clientes, Processos Internos, Aprendizado & Crescimento, através do Átomo Social Digital.

Source: Forrester Research, “Owned Media”

Source: Booz & Company/Buddy Media Campaigns to Capabilities Social Media & Marketing 2011 Survey results

DreamGrow Social Media http://bit.ly/ycHjOQ

Source: Econsultancy, “Social Media and Online PR Report 2010” sponsored by bigmouthmedia; Note: n=347; eMarketer Source: MarketingSherpa, “2011 Social Marketing Benchmark Report, Nov 15, 2011; eMarketer

Source: Chief Marketer, “2011 Social Marketing Survery,” Oct 1, 2011 Source: Altimeter, Survey of Social Media Program Managers (Q1-Q2 2011), 140 respondents, all over 1000 employees

Source: Booz & Company and Buddy Media, “Campaigns to Capabilities: Social Media & Marketing,” Oct 4, 2011

Obrigado e até a próxima!

Rafael Kiso

rafael.kiso@focusnetworks.com.br

Siga-me: @rkiso