a ds world credentials

Group Companies

Operating since 12th March 1992

– 18 years…

Spread Across

• 10 National Offices– Delhi, Chandigarh– Mumbai, Pune– Bangalore, Chennai, Hyderabad, Cochin– Kolkata

• 3 International offices– Dubai & Sharjah at the UAE– KL – Malaysia

• State-of-the-art retail furniture factory

– Delhi

Talented team to partner you to achieve your Marketing Objectives

400 strong across India

Networked 24 hrs

People who know – run the show

Ajay DhawanGroup CEO

• Over 20 years experience in the out-of-home Advertising business

• Moved from a SOHO operation to 200 people organisation in a span of 16 years

• Created The Zebra’s – a subsidiary to handle conflicting business

• Started the Rack Factory for providing end to end solutions in retail business.

• Covered in the Limca Book of Records for making India’s largest ground inflatable.

• Innovated to introduce backlit sky balloons to India

Seema DhawanGroup President

• 21 years of combined marketing, sales, and finance experience..

• Creating and Implementing self monitoring systems and processes for the group and making ADS to be the 1st OOH Co. in the country to have got an ISO certificate.

• Key strengths – Resource optimization, Progression and enhancement - Man, Material and Money

ISO 9001:2000 Company

In the Limca book of records

Vying for the World Record… largest glass !!!

Standing 10 feet in eight and a diameter of 5 feet, this glass specially fabricated for RASNA is a contender for being the largest glass evermade in the world.

This glass was a part of A 3 city activity conductedby us to promote RASNA

New Initiatives

Media ownership

New Avatar in OOH

• Media consolidation in progress across top 10 towns

• Media presentation is getting better – with technology

• Street furniture more organized – international companies bringing new designs to town

Technology

• Creates high impact

• High Recall

• Creates buzz

• Avenues for 121 communication

Blue Casting at Malls & Retail outlets

Consumer comes within range of a Blue Cast Server

Switches mobile phone to “discoverable”

The Blue Cast server recognizes the handset

Sends relevant message

Unbound possibilities

Sketch Express at Malls

• Branding on Kiosk Body• Brand Logo on each

Sketch• Framing

Virtual Reality

• Ideal for theme based events

• Plasma screen

• Big Plasma screen can be attached to game

• machine & placed on top so that the entire

• audience gets involved in the event

• Game selection according to event

• Game can be selected acc. to upcoming event e.g.: - Soccer game at time of football cup.

• Brand Promotion in entire area

Ground Fx

• Ground Fx is effective in many types of venues, including retail outlets, malls and transport terminals. It always draws crowds at trade shows and takes interactive advertising to new levels at location based Out of Home advertising places.

In Tunnel Advertising

Heli-bannering

Out-of-Home Solutions Across….

Building Brands and

Building Relationships

9 years

8 years

6 years

5 years

5 years

4 years

4 years

3 years

3 years

Experience Across Categories

Our Partners in ProgressS. No. Location Number of Associates

  North  

1 Delhi 73

2 NCR 19

3 UP 7

4 Rajasthan 6

5 Haryana 4

6 Punjab 7

7 Uttaranchal 4

8 HP 2

9 J & K 2

  West  

1 Maharashtra 51

2 Gujarat 13

3 MP 8

4 Chhattisgarh 4

  East  

1 WB 27

2 Bihar 7

3 Orissa 3

4 Jharkhand 3

5 Assam 1

  South  

1 Karnataka 47

2 AP 13

3 TN 13

4 Kerala 16

Total 330

Last Mile Awareness

Planning & Strategic

Media Placement

Roadways

Railways

Airways

Mallways

We create detailing through

Step 1 : Identifying the TARGET AUDIENCE

Step 2 : Classification and evaluation of inventory within set parameters to identify the ideal locations

Step 3 : Design

Step 4 : Detailed plan with Execution guidelines

Step 5 : In time execution with Quality checks

Step 6 : Systematized monitoring & evaluation

Selection

Evaluation

Creative interpretation

Planning

Implementation

Review

STATIC ACTIVE INTERACTIVEVertical

Last Mile

Fascia's on Hoardings, Street furniture,

Alternative media's

Flickering of Neons, showcasing motion on fascia's of various

Outdoor mediums, Inflatables - dancing and Ground etc.

Walking Inflatables, Backlit Mobile kiosks, Human

banners, Flash mobs etc.

Last 100 Mtr

Branding on Mobile mediums, Canopy,

fascia's of Malls, multiplexes & Market

complexes etc.

Walking inflatables, LED displays, active Visual display,

placards, banner boys, Scrollers etc. Leaflet, flier distribution

Product demos at Malls, multiplexes, Residential

welfare societies, promotions etc.

Last Mtr

In-shop & on-shop branding - trivisions, signages, lollipops,

glass fascia's, pop etc.

creating disruption on racks, display units, POP's & shop-in-

shops

Retail level promotion with ISP's & shop within a shop

OOH platforms at TOUCH POINTS

KRA & KPI of OOH Mediums

STATIC ACTIVE INTERACTIVEVertical

Last Mile

KRA - Awareness, KPI - Eyeballs & Recall,

Selection Tool - IOPEP

KRA - Innovation, KPI - Talk of town, Selection

tool - IOPEP

KRA - Innovation, KPI - Information & Lead

generation, Selection tool - TG Catchment areas

Last 100 Mtr

KRA - Awareness, Eyeballs & Recall, KPI

- Neatness & timely delivery, Selection tool

- TG Catchment

KRA - Create Hoopla KPI - Draw TG to Catchment area, Selection tool - location based

KRA - Touch, Feel & See, KPI - Lead Generation &

Database collection, Selection tool - location

based

Last Mtr

KRA - Brand Visibility, KPI - generating

enquiry, Selection tool - location based

KRA - Innovation & Movement, KPI - eyeball & recall, Selection tool -

space based

KRA - Product knowledge, KPI - Conversion, Selection tool - offering/competition

based

OOH platforms at TOUCH POINTS

Is it about some Measurements??

Our method to the Madness

IOPEPIntegrated Outdoor Planning &

Evaluation Process

Size ScoreHeight from

Ground - feet ScoreVisibility distance-

metres ScoreAngle of

vision deg Score Lit/ unlit ScoreClutter - nos of competing site Score

Obstruction Score

Total score

200 4 6 6 1000 15 90 15 Lit 15 Solus 10 0 10 24400 6 18 15 500 12 75 12 unlit 0 2 6 25% 5600 8 36 12 200 10 45 10 unlit 0 4 5 40% 2 100800 10 60 10 100 5 180 5 5 4 0% 10 52

1000 15 100 8 50 51500 20 200 5 25 4

IOPEP Score Format

• Take outs – ratings on 1-100 with 100 denoting best site, 24 denoting worst site & 52 denoting average site

• ADS classifies site on IOPEP score as– 71 and above as premium site.– 62 to 70 as A category site &– 55 to 61 as B category site

• Below 50 are never recommended

CUTOUTS GROUND INFLATABLE

CUTOUTSSky Balloon

BillboardBillboard-1

Sky Balloon

Building -1 Building -2

Active Visibility on Billboards

Billboards

Bus shelter

Mall Branding

Hydraulic Van

Sky balloons

Sky Balloons

2 days

1 day

Same day

Same day

Upon availability

1 day 2 days

3 to 4 days

2 days

30 days

Last 100 Meters

Experience Mountain To

Mohammad

Consumer Activation

Road shows

Exhibitions

Events & Seminar

Product Launch

Customized Events

• BRIEF - To build the brand ING Vysya through various value based promotions and recruit advisors for the different branches.

• ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises – Super Mom and Free health checks.

• RESULT - Many people recruited from the database collected from the activity.

BRIEF – One of the main sponsor of Hockey world cup. An activity totally based on lead generation. 15 days duration to promote Hockey and to build up a plan to produce greater effect

ACTIVATION RESPONSE – 4 canters hired for North India coverage. Punjab, Haryana, UP, Rajasthan and Delhi markets were covered. An interactive road-show with a lot of fun and games for all.

RESULT – A very close vigilance was kept from client’s end. A flaw less activity was extended for 5 days more. Appox. 25000 leads got generated.

ING- Hockey world cup 2010

The latest Look Media combining state-of-the-art, energy efficient Back-lit illumination with a portable lightweight billboard. Look Walker enables you to target busy city centers or areas with limited access in an engaging and professional manner.

Key Facts

• Sleek and Innovative design – gets the Wow factor advantage• Nationwide coverage• Target audiences where traditional media is non-existent• The Look-walkers while covering the roads have a minimum distance of 6 to 7feet while walking and 1.5 feet while standing thereby ensuring synchronized visibility • Provide sampling, branding and other promotional activities • Illuminated/Back-lit • An innovative marketing solution to attract and engage your audience

Look-walkers

Reaching almost eight feet high, Look Walkers have high visibility from virtually any angle in the crowd.

Videocon Mobile launch

Flood the streets with these vibrant, backlit signs and nobody will miss

your messages.

ING- Hockey world cup activity

• BRIEF - To Create Hype about the branch opening in the city and make aware the TG about the Brand. through various value based promotions.

• ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises

• RESULT -Good footfalls in the branch.

• BRIEF -To build the brand Play-n-Pets through various value based promotions

• ACTIVATION RESPONSE - Interactive promotion for the brand that included highly interactive exercises

• RESULT - High footfalls at Play-n-pets throughout the week making it a center of attraction for spending quality family time

• BRIEF - Canon wanted to launch its Exclusive outlet in Bangalore by creating Lot of noise in the market.• ACTIVATION RESPONSE - An interactive roadshow with a lot of fun and games for all. The

activity included Bikers on Move/Flag waving/Baloon distribution etc.• RESULT - It was a memorable experience for the both canon & People of Bangalore as it attracted huge crowds to witness the activity

CANON Showroom Launch

BRIEF - As a new player in Indian Market Fujitsu wanted to do create hoopla about the brand so that People can know about its presence

ACTIVATION RESPONSE - An interactive road-show with a lot of fun and games for all. The activity included Seminars/Events/Exhibition/Mall & other on-ground activation

RESULT - It was a memorable experience for the both for the brand & TG as it attracted huge crowds to witness the activity

FUJITSU

WorldSpace Lounge on wheels

Exhibitions

32nd Milestone – Gurgoan

Makaan.com

Naukri.com Job FairFlier activation

Poster activation

Mobile hoardings

WORLDSPACE

JCB

Exhibition StallExhibition Stall

Canon - ChennaiCanon - Chennai

SHARP - TAJ LANDS ENDSHARP - TAJ LANDS END

SHARP - TAJ LANDS ENDSHARP - TAJ LANDS END

TCL HOLDING INDIA LTD. - TAJ LANDS ENDTCL HOLDING INDIA LTD. - TAJ LANDS END

TCL HOLDING INDIA LTD. - TAJ LANDS ENDTCL HOLDING INDIA LTD. - TAJ LANDS END

ANSAL API ANSAL API

ANSAL API ANSAL API

ANSAL API ANSAL API

World Gaming Tournament World Gaming Tournament - ASUS Tech Pte Ltd- ASUS Tech Pte Ltd

World Gaming Tournament - ASUS World Gaming Tournament - ASUS Tech Pte LtdTech Pte Ltd

World Gaming Tournament - ASUS World Gaming Tournament - ASUS Tech Pte LtdTech Pte Ltd

World Gaming Tournament - ASUS World Gaming Tournament - ASUS Tech Pte LtdTech Pte Ltd

MALL Activation

Mall Activity

Mall Activity – Bajaj ElectricalsMall Activity – Bajaj Electricals

Mall Decoration - CanonMall Decoration - Canon

FUJITSU – Mall ActivityFUJITSU – Mall Activity

LEMON WATER – Mall ActivityLEMON WATER – Mall Activity

Events

Launch of new product.

ACTIVATION RESPONSE - Pre Event setup with light and sound. Models ramp with the product and dance performance after the launch along with cocktail and dinner.

INDOASIAN

Essilor Launch

Euro Kids Annual Day FestEuro Kids Annual Day Fest

Euro Kids Annual Day FestEuro Kids Annual Day Fest

Euro Kids Annual Day FestEuro Kids Annual Day Fest

Euro Kids Annual Day FestEuro Kids Annual Day Fest

Euro Kids Annual Day FestEuro Kids Annual Day Fest

Conference - Thomas CookConference - Thomas Cook

Conference - WelspunConference - Welspun

Corporate Promotion – Kingfisher AirlinesCorporate Promotion – Kingfisher Airlines

2 days

1 day

Same day

Same day

Upon availability

1 day 2 days

Depending upon activity

2 days

30 days

Last Meters

Advocacy Final Decision Making Process

In/Out Shop Branding

Visual Merchandizing

Concept Development

Civil Works

Furniture Fabrication

Turnkey Solution

From the shop front perspective

• Glow sign board• Flange – lit/non-lit• Shutter painting• Self adhesive

print on glass fascia

• The door to have a 5”x5” sticker – brand inside

Inside the shop

• Wall branding

• Beam branding

• Pillar branding

• Routed logo

• Dangler chimes

• Display stands

• Acrylic mounts behind retailer for poster installation

IT Junction

Mobile Industry / ServicesMobile Industry / Services

Shop-in-shop

Concept to Execution

Liquor Industry

Destination Outlets

Consumer Durable

Racks

Apparel

Service Industry

Lifestyle

Gitanjali – Front Desk

Shuddhi – Pedestal Unit

Shuddhi Wall Unit

Other Work…..

Pedigree /Snickers Chocolates

J L Morrison

Emmar MGF

Signage for differentiation

Mercury

2 days

2 days

2days

4 days

2 days

2 days 2 days

2 days

21days

2 days

Is it also about

Monitoring – we have saved our clients over 6 to 8%

TornTornVinylVinyl

Battered Battered kiosk kiosk posterposter

ADS PhilosophyI am 39 now. If I am alive and in the same business & if I were to

retire at 60, I have 21 years to go. Either I can cheat & risk a relationship or I could harness the benefit of the relationship for the

next 21 years. The choice is ours.

Ajay Dhawan, Founder & CEO - 2006