a copywriter's bible of (power) words that sell - and how to use them

A Copywriter’s Bible of

(And How To Use Them)

@@CopywriteMattrsCopywriteMattrs

Power WordsPower WordsThat SellThat Sell

Wordsthat sellsell are a copywriter's bread and butter.

To write copythat generates

a reaction, copywriters must

dig into the emotional and psychological impactimpact of the

words we use.

Get ready for- 63 words - in 8 categories- and 3 action steps…

To turn ordinary copy

into something

more powerfulpowerful and effectiveeffective.

The most powerful word of all11

The most powerful word of all11

YouYou

Words about newness22

Words about newness22

BreakthroughSurprising

ExcitingAstounding

IntroducingWelcome

UniqueAnnouncing

Words about exclusivity33

Words about exclusivity33

ForbiddenNever

RevealedExclusiveLimited

SpecialSecret

HiddenTruth

Temptation

Words about urgency44

Words about urgency44

DirectHurryQuickFast

NowDiscover

NewResults

Only

Words that reassure55

Words that reassure55

CareSimpleSafety

Lifetime

CanGuarantee

ProvenEasy

Words about caring66

Words about caring66

HeavenDreamHealth

FamilyLove

Children

Words about saving77

Words about saving77

ReducedBargainBonus

DiscountLowest

SaveMoney

WinCheapFree

Words about pain88

Words about pain88

AloneRejectStressStupidGuilty

HateFailureAfraidLazy

Humiliation

"So I got power

words..."

"What the heck am I supposedto do now?"

Consider the emotion you want to tap into.Step 11

What do you want the

reader to feelfeel or avoid avoid feelingfeeling?

Use a word from that category.

Use these words in headlines & subheadings.Step 22

One well-well-placed power placed power wordword could

be the difference between

marketing being read – or ignored.

Test out these words in your copy.Step 33

See if they changechange the responses

you get.

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20 Incredibly Useful

Copywriting Tips(that will transform the

way you write)

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