a comparison of three visual help authoring tools

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Presented by Neil Perlin at Documentation and Training Life Sciences, June 23-26, 2008 in Indianapolis.The last few years have seen the rise of visual authoring tools like Adobe Captivate that let us create tutorials, simulations, web-based product demos, even eLearning, for marketing, training, and tech support. These tools are easy to learn and use, and cheap (well under $1000). All these tools do the same thing –-- create “movies”—–but they offer different feature sets and design philosophies that may determine which one you choose.This slide deck looks at three tools—market leaders Camtasia and Captivate, and a new entrant named Mimic—to examine how they work and how to choose the best one for you.

TRANSCRIPT

Three Visual Help Authoring Tools

Who Am I? Neil Perlin - Hyper/Word Services.

– In tech. comm. since ‘79 at DEC.– Creating hypertext since ’85, WinHelp since

‘90.– Using HTML since ‘91.– Training/consulting on HATs since ’95.– Training/consulting/using visual help authoring

tools since ’93 (Lotus ScreenCam) and ’99 (RoboDemo/Captivate, Mimic).

Overview of These Tools

What Are These Tools? Screen recorders that let you:

– Record a series of screens as frames in a movie – like chaining together screen shots.

– Annotate the frames with text captions, high-lights, and other effects for enhanced learning and explanation.

– Add testing – informally through “dead-end” quizzes or formally using eLearning.

– Publish the result.

Why Use These Tools? To create:

– Software training – demonstrations and simulations.

– Role-playing simulations.– “Recordings” of software usability tests.– Other things – PowerPoint presentations that

can be run from a server, games, animé, etc.

For What Purposes? For:

– Training – Teach new users to use software.– Tech support – Create movies that answer

common questions.– Marketing – Show off your product’s features.– (Pre)Sales – Offer demos of your software from

your web site.– Business continuity – Make disaster recovery

training available online from a server.

Why These Tools Instead of… Traditional eLearning/simulation tools?

– Cheap – $699 for Captivate, $299 for Camtasia, $299 for Mimic, vs. $2795 for Toolbook or $2999 for Authorware.

– Quick to learn – Become functional in two days of training.

– Quick to use – Create movies in hours rather than days or weeks.

Some Quick Movie Demos… Software demonstration/simulation. Role-playing simulation.

Purpose of This Presentation Look at the development model, features,

and apparent direction of three such tools:– Adobe Captivate – Long-established, one of the

market leaders, very full-featured.– TechSmith Camtasia – Long-established, one

of the market leaders, very full-featured.– MadCap Mimic – New, fewer features than the

first two but more options per feature and some unusual features.

Development Model? Defines the tool’s initial design and its

strategic direction. For example:

– Captivate started simple but trending toward eLearning, with growing complexity and cost.

– Mimic started simple but programmatically tied to other tools in its suite, now trending toward supporting eLearning.

Affects cost, features, development “feel”.

Why These Three (Only)? They’re mainstream tools. I support Captivate and Mimic and know

them well.– But this is NOT a sales pitch for either one.

Time limitations.

High-Level Commonalities Cheap. Quick to learn. Quick to use.

– But it’s important to define whether this means record only or record and annotate.

High-Level Differences Captivate and Mimic use a slide metaphor;

Camtasia uses a video metaphor.– So Captivate and Mimic have a fixed unit of

content while Camtasia’s is variable. Captivate and Camtasia look simpler to use

than Mimic – subjective, of course. Captivate and Camtasia have predefined

feature options; Mimic does not.– Mimic 2 may add predefined options.

High-Level Differences Captivate and Camtasia offer quizzing and

eLearning features; Mimic does not.– You can create quizzes in Mimic by adapting

other features.– Mimic 2 likely to add quizzing and eLearning.

Captivate and Camtasia offer LMS support; Mimic does not.– Mimic 2 likely to add LMS support.

High-Level Differences Captivate and Camtasia will import/record

PPT files; Mimic does not. Mimic offers variables; Captivate and

Camtasia do not. Mimic is more integrated into its authoring

suite than Captivate and Camtasia.– Mimic’s interface resembles Flare and Capture.– Mimic shares variables with Flare and Capture.

High-Level Differences None of these tools can import each other’s

projects.– So it’s important to pick the right tool the first

time. Camtasia can record specifically for iPods.

– Captivate and Mimic can create movies sized for the iPod but not specifically for the iPod.

A Brief Look At the Tools…

Captivate Main Storyboard screen.

Captivate Main Edit screen.

Captivate Main branching screen.

Captivate – Strengths “Light” interface. Predefined values for features like text

caption boxes makes it easy to get going. Similarity of Captivate and Flash timelines. Supports video, closed captioning. Supports eLearning, LMS. Outputs to SWF, Word, Adobe Connect,

others.

Captivate – Weaknesses No functional integration into related tools

– e.g. can launch Captivate from RoboHelp but that’s about it.

Some features not clearly documented. Some features – text-entry boxes, playbar

positioning, menu-on-skin – are a bit flaky.

Mimic Main edit screen.

Mimic Link browser (e.g. branching) screen.

Mimic – Strengths Integration into MadPak:

– Interface similarities.– Sharing of variables with Flare and Capture.– Nested builds – building a Flare project with an

embedded Mimic movie builds the movie also. More options for its features. Can create “palettes” of reusable objects. Relative similarity of Mimic and Flash

timelines.

Mimic – Weaknesses More complex interface. Offers Madcap Movie as an alternative to

SWF, but requires users to have a viewer which may limit this format on thin-client or zero-footprint installations.

Only previews in Madcap Movie format.

Camtasia Main editing screen.

Camtasia Storyboard screen.

Camtasia – Strengths Extensive assistance built into the interface. Predefined values for features like captions

and callouts makes it easy to get going. Supports quizzing, LMS. Supports video, closed captioning. Wide variety of outputs – MP3, iPod, SWF,

AVI, Silverlight compatible WMV, Quick-Time MOV, others.

Camtasia – Weaknesses No functional integration into related help

authoring tools.– No equivalent to RoboHelp or Flare.

Variable-length units of content – e.g. video clips rather than slides – makes a more difficult mental model for some authors.

Conclusions

Consider Captivate If… You need extensive eLearning and LMS

support. You don’t need features like variables. You consider yourself non- or minimally

techie. You need a large pool of contractors.

Consider Camtasia If… You need the eLearning and LMS support. You don’t need features like variables. You consider yourself non- or minimally

techie. You need a large pool of contractors. You need a wide range of outputs,

including handheld devices like iPods.

Consider Mimic If… You want a wide range of options with very

precise control. You want a tool that’s programmatically

integrated into its authoring suite. You want variables. You want a consistent interface across your

major authoring tools.

Thank you... Questions?

Hyper/Word Services978-657-5464

nperlin@concentric.netwww.hyperword.com

Hyper/Word Services Offers…

Training • Consulting • DevelopmentFlare • RoboHelp • RoboInfoMimic • CaptivateXMLSingle sourcing • Structured authoring

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