a common language using the business model canvas

A Common LanguageUSING THE BUSINESS MODEL CANVAS

Questions…o Has anyone led or been a part of a business strategy session?

o Did you know there is a tool to help in the rapid development of business models?

History of the Canvaso Alexander Osterwaldero Saw many business model processes and toolso PhD Thesis to Build a Single Reference - or a single business model language

The Canvas Today

The Business Model Canvas

The Canvas – Value Propositiono Creates a shared language to understand a business modelo Allows for rapid development and prototyping of new business modelso Provides a framework for consistent research and development o Free to use

Alignment with Customer Development

Summationo The Business Model Canvas develops a common language in your team to create new business models together

o It enables a framework for rapid development and prototyping – build, test, refine

o It is a companion to current Customer Development and Innovation Processes

o It is used in many leading Fortune 500 companies

o It is free to use

Where to find out more…

Contact Me:

Aaron Alsop604.644.9141aaron@businessmodeledge.comwww.businessmodeledge.com