a brief summary about bharat petroleum corporation limited (bpcl)
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H1 Review : 2012-13Review : Apr – Dec 12
BHARAT PETROLEUM CORPORATION LTD.
PRESENTED BY: MISS. SNEHA J CHOUHAN
ROLL NO. B111207 (SEMESTER 5)
H1 Review : 2012-13Review : Apr – Dec 12
BHARAT PETROLEUM CORPORATION LTD.
Address: Bharat Petroleum Corp Ltd(Mumbai Refinery),
Mahul, Chembur,Mumbai 400074
Website: www.bharatpetroelum.in
Corporate Guide: Mr. A Ramesh
Territory Co-ordinator(LPG)Mumbai
H1 Review : 2012-13Review : Apr – Dec 12
TOPIC “An Encyclopedia and Analysis About The Marketing Techniques at Bharat Petroleum
Corporation Limited”
H1 Review : 2012-13Review : Apr – Dec 12
Company Profile – Bharat Petroleum
• Bharat Petroleum Corporation Limited (BPCL) is an Indian state-controlled oil and gas company headquartered in Mumbai, Maharashtra.
• BPCL has been ranked 225th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012.
• BPCL deals with Petroleum, Natural Gas and other Petrochemical related products.
• Bharat Petroleum owns Mumbai Refinery and Kochi Refineries with a capacity of 12 and 9.5 Million metric Tonnes per year.
H1 Review : 2012-13Review : Apr – Dec 12
BRAND AMBASSADOR
H1 Review : 2012-13Review : Apr – Dec 12
REFINERIES
FRACTIONATORS
IMPORTS
ROAD
RAIL
PIPE LINE
DOMESTIC CUSTOMERS
DISTRIBUTORBOTTLING PLANT
BPCL Value Zone
DIRECT CUSTOMER
Production TransportationSupply
Distribution
H1 Review : 2012-13Review : Apr – Dec 12
Production
Transportation
Bottling
Distribution
Multiple SourcesMultiple Sources
Multi-Modal TransportMulti-Modal Transport
Multiple Source & Transport Multiple Source & Transport
Home delivery to diverse customers thru reseller Home delivery to diverse customers thru reseller
LPG Value Chain
H1 Review : 2012-13Review : Apr – Dec 12
1) Retail Business;
2) LPG Business;3) Aviation
Business;4) Lubes
Business;5) I & C Business7) Non-Fuel
Areas.
Various SBU’s at BPCL:
H1 Review : 2012-13Review : Apr – Dec 12
Offering World Class Fuels by:• Fueling Industries,• Fueling Automotives.
1) Retail Business:
H1 Review : 2012-13Review : Apr – Dec 12
• Fueling Homes,• DIRECT BENEFIT
TRANSFER OF LPG (DBTL) SCHEME,
• Transparency Portal – New options to check Rating of Distributors,
• Beyond LPG,• BMCG: An innovative
solution to metal cutting,
2) LPG Business
H1 Review : 2012-13Review : Apr – Dec 12
DIRECT BENEFIT TRANSFER OF LPG (DBTL) SCHEME
Government of India has launched Direct Benefit Transfer of LPG (DBTL) scheme in 18 high Aadhar coverage districts from 1st June 2013. The scheme aims to provide subsidy to consumers in their bank accounts
H1 Review : 2012-13Review : Apr – Dec 12
H1 Review : 2012-13Review : Apr – Dec 12
H1 Review : 2012-13Review : Apr – Dec 12
H1 Review : 2012-13Review : Apr – Dec 12
Beyond LPG,
• Basically different companies sign a contract or an agreement with the BPCL and send various FMCG products or even vessels like utensils, sim cards etc.
• The contract is valid for a year or as mentioned under treaty where the profits are equally shared with the Contractor and the Contracted company.
H1 Review : 2012-13Review : Apr – Dec 12
BMCG: An innovative solution to metal cutting
• BMCG makes metal cutting and brazing (Metal joining) process user friendly.
H1 Review : 2012-13Review : Apr – Dec 12
3) Aviation BusinessBPCL has completed more than 75 years of Aviation Service.BPCL-Aviation Service is present at all the major gateways and other airports in the country rendering into-plane services to leading domestic and international airlines and operating the Aviation Fuelling Stations.
H1 Review : 2012-13Review : Apr – Dec 12
4) Lubes Business
H1 Review : 2012-13Review : Apr – Dec 12
5) I & C Business
H1 Review : 2012-13Review : Apr – Dec 12
7) Non- Fuel Areas
H1 Review : 2012-13Review : Apr – Dec 12
Developments made in the last year
• 13th Sept. ’12, Govt. introduced capping of cylinders
• That entailed creation of new product categories and correspondingly different pricing
• Subsidized Domestic• Non Subsidized• Exempted Category
• Prior to that, de-duplication exercise was in progress; aimed to weed out multiple connection: LPG and CNG
• By Dec. ’12 end 69 lakhs multiple connections were identified, KYC received for 47 lakhs and 36 lakhs connections blocked.
H1 Review : 2012-13Review : Apr – Dec 12
Initiatives• Mobile Application launched with following
features:– Book Cylinder – Know your Distributor– Talk To Us– Feedback Status– Rate your Distributor– Bharatgas Services
1. Order History 2. Request for 2nd Cylinder 3. Surrender Connection
262 customers have activated the mobile application
Initi
ative
s
H1 Review : 2012-13Review : Apr – Dec 12
• Cash Subsidy in 51 districts- Advertisements published in the newspapers covering
the 51 districts - Publicity by way of posters/ fliers - Intimation to customers by deliverymen/counter staff
• Out of 51 districts, BPC present in 39 districts covering 348 distributors & 55 lakh customers
Aadhar no. collection & seeding in database – 1.90
Initi
ative
sInitiatives
H1 Review : 2012-13Review : Apr – Dec 12
CONCLUSION
H1 Review : 2012-13Review : Apr – Dec 12
www.bharatpetroleum.in
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