a bite of hope

Molly Scott & Campbell Torchin

Summary

• Energy Bar Company– PowerBar, CliffBar,

Luna…• Profit: One-to-One– Fund Haitian

enterprise• A Bite of Hope

Goals• Create a good relationship with an energy

bar company• Fund A Bite of Hope in Haiti (One-to-One)• Educate women on training/business skills• Sell low-priced meal replacement bars• Battle malnutrition in Cap Haitian, Haiti• Create a sustainable organization

Mission Statement

“Our purpose is to provide a nutritious meal replacement bar to the victims of the Haiti

Earthquake. Our bars not only give hope to the hungry, but are distributed to Haitian women who will sell them for a low price. By buying a

bar to give a bar, people will be able to feed the hungry while educating women in business”

Partner

• Partner with a company like PowerBar/CliffBar/ Luna– “We’re passionate about

sports and fitness, health and wellness” -Powerbar

• Use preexisting fame and resources

• Buy a bar to give a bar• Special sector of PowerBar

that donates profits to A Bite of Hope

Customer• First Customer (US)– Everyday protein bar

consumer– Buy a bar to give a

bar• Second Customer

(Haiti)– Malnourished people

with low incomes

1 in 10 Haitian children die of malnutrition or preventable illness before kindergarten.

Product and Service

Haitian meal replacement bar:Chocolate Peanut Butter • Ingredients: • 1 1/3 cup oats • 4 scoops of chocolate protein

powder • 1 cup dry nonfat dry milk • 1/3 cup each: sunflower seeds,

dried cranberry • 5 tablespoons peanut butter • 3/4 cup water • 1 teaspoon vanilla

Marketing• First (US)

– Use preexisting marketing of energy bar company

– Internet– News Station

• Second (Haiti)– Model after Plumpy Nut– Handout Pamphlets – Set up a small shop

around other food suppliers

Closer Look

Educational

Financing: Buy a bar to give a bar

• Start up cost covered by PowerBar– 8% profit from bars goes

towards A Bite of Hope– Estimated started up

cost: $50,000• Building, transportation,

resources, and labor in Haiti

Sustainability

• Funding from energy bar company

• Use women as a foundation- build their skills

• Keep up supplies

Sustainability & Future (cont.)• Maintain relationship

with Cap Haitian, Haiti, and energy bar company

• Spread awareness of health (malnourishment)

• Sell low cost meal replacement bars

• Lower malnutrition

Bibliography• http://www.msnbc.msn.com/id/27826184/ns/world_news-americas/t

/aid-workers-hungry-kids-dying-haiti/#.T5mhB6hH6YI

• http://www.grocerycouponnetwork.com/community/powerbar-coupons-energy-bar-coupons/

• http://www.powerbar.com/about/about.aspx• http://www.nwhcm.org/our-programs/childrens-nutrition• http://www.sciencephoto.com/media/416632/enlarge• http://www.nutriset.fr/en/product-range/nutriset-product-range.html• http://revista-amauta.org/2010/03/haitian-women-mourn-the-dead-r

ecommit-to-the-living/

• http://www.mobileapptesting.com/must-have-money-saving-apps/2011/04/dollar-sign/