inspirobrands.com 949.433inspirobrands.com/assets/inspiro-restaurant-case-study.pdf · 2019. 2....

Special OccasionGUIDING

RESTAURANTS

TO CREATE A

PLAN FOR A

COHESIVE BRAND

Fresh

Fla vorful

Unique

Delicious

Authentic

Spicy

Healthy

Relaxing

PUB

INDEPENDENT

Farm-To-Table

FINE DINING

CREATIVE

EXCITING

BISTRO

BAKERY

BAR

FRANCHISE

Romantic

Luxurious

COMFORTABLE

MULTI-UNIT

ArtisanPOP UP

ETHNIC

ElegantOriginal

Whimsica l

Destination

Sa vory FUN

CAFE CHEF-DRIVEN

YOUTHFUL

HOTEL

FAST CASUALIn tima te

InspiroBrands.com • 949.433.0728

Inspiring People to Love Your Brand

We work as part of the entire team to create a consistent and cohesive brand package. Our goal is to develop the best strategies for reaching your audience to build loyal brand followers that keep your company top of mind.

SPECIALTIESBrand Strategy Consultation • Design Development • Brand/Investor Books

InspiroBrands.com • 949.433.0728

“The secret of gettin g ahead is gettin g s ta rted.”Mark Twain

Welcome!

If you are thinking about starting a restaurant or re-branding the one you have, here are a few examples of how we have

helped other clients and what we can do for you.

Krave Kobe Burger Brand Package DevelopmentNewport Beach & Glendora, CA

Goal: Develop a Franchise ModelThe owners of Krave Kobe are franchisees of several other restaurants and wanted to create their own concept.

Brand strategy of the concept and name assistance were done as well as design of all logos, menus, signage, wall art, website, etc.

Color selection and materials were also provided alongside Cafe Concepts who did the interior to create a cohesive palette.

Upon finalization of branded elements operations manuals, training materials and franchise sales materials were designed.

Ongoing marketing materials, social media and most recently trade show graphics for the Franchise Expo were produced.

Signage

Wearables

Wall Art

Table Tent & Promo Posters

Franchise Brochure (partial)

Legoland Food & Beverage Dining CampaignSan Diego, CA

Goal: Sell the “Fresh Experience”Legoland creates a majority of their food fresh daily using all natural ingredients unlike other theme parks.

The problem is nobody knew their story so a full parkwide “Start Fresh” campaign was produced.

Alongside Reynolds Marketing Group, Inspiro Brands was brought in to design and implement the graphics.

Working with the Food & Beverage department all signage from free standing restaurants to kiosks were re-branded.

A dining guide was also created to showcase the restaurants and highlight the features of what they offer.

Pizza Mania Window Signage

Uniforms

Uniforms

Uniforms

Uniforms

Uniforms

JT Schmid’s Brand Package DevelopmentAnaheim & Tustin, CA

Goal: Serve as The In-House Marketing TeamJT Schmid’s brand was created almost 20 years ago and is still going strong.

Gina designed the branding while at her former company and they followed when forming Inspiro Brands.

An ongoing monthly retainer is in place and all internal marketing and graphic needs are created as needed.

Items include: Menus, email blasts, social media graphics, website and all marketing materials.

Signage

Van Wrap

Email Blast

In-House Holiday Promotions

Holiday Promotions

Bruxie Brand Package DevelopmentOrange, CA

Goal: Brand Strategy & Design DevelopmentBruxie was created by Dean who was a top supplier of waffle irons for cruise ships and Kelly a chef consultant.

Inspiro had also done the branding for Kelly’s consulting business and was brought in for brand strategy and design.

They were a great pairing. They started with the Brand Strategy Test for both partners to refine the concept.

We put together a Brand Plan and an investor booklet. The original concept was for kiosk carts.

The branding had been done for the book which then gave us the opportunity to jump quickly on a free standing location by

Chapman University when it was presented. All signage, packaging, menus and the complete opening was done within a month.

We’re proud to be part of the planning and implementation. They are now franchising and have multiple locations.

Brand Strategy Plan

Direct Mail Campaign

Menu Boards

Signage

Promo Posters

Portion Control Re-BrandLas Vegas, NV

Goal: Re-brand to not look like a Weight Loss CenterPortion Control is working with Alpha Omega Restaurant Solutions to franchise their business.

They had done all branding but hadn’t considered their message and needed to re-brand to show they were a restaurant.

A new logo was created as well as signage, website, wearables, menus and marketing collateral.

Franchise brochures and trade show graphics will be developed upon final FDD approvals.

Promotional Collateral

Mood BoardDirect Mail

Bus Cards & MenuWearables

WebsiteSignage

WebsiteTake Out Menu

INSPIRO RESTAURANT PACKAGES MINI BRAND START UP RESTAURANT FRANCHISE PLATINUM DEVELOPMENT* PACKAGE PACKAGE PACKAGE** BRAND PACKAGE $3,000 $6,000-$7,500 $8,000-$10,000 $10,000-$15,000 $13,000-$17,000

Brand Strategy Consultation • • • • •

Brand Plan/Mood Boards • • • • •

Logo Design • • • • •

Brand Palette - Fonts, Colors & Graphics • • • • •

Business Cards • • • • •

Website Home Page Design* (2 pages) • • • •

Website - Navigation (4-6 additional pages)* • • •

Take Out Menu • • • •

Menu or Menu Board (single menu) • • • •

Additional Menus (Drinks, Dessert, Kids) • •

Exterior Signage • • • •

Social Media - Facebook/Twitter Graphics* • • •

Uniforms • • •

To Go Packaging • • •

Gift Card w/ Holder • • •

Coming Soon/Now Open Banners • •

Way Finding Signage (order, pick up here) •

Grand Opening Marketing Materials •

Email Blast Template •

Ad Templates (2 sizes) •

Table Tents/Check Presenters (1) •

Wall Graphics •

Brand Standards Guide (4-6 pages) • • •

Asset Collection Package • • •

Franchise Brochure or Investor Book •

Project/Vendor Coordination • • • •

Prices are for budgeting purposes only, a quote will be written based on final needs assesment. *Mini package includes 3 logos + 2 rounds of revisions.**Franchise package based on designs for multiple units of 3+ together. Fee ranges are based on quantity/detail of logos, rounds of revisions, brand strategy needs and complexity of full brand development package. Website programming, photography, copywriting, social media & pr can be outsourced by our partner vendors or we will work with yours. Packages do not include travel and can be quoted as needed.

ABOUT INSPIRO BRANDS

CLIENTS

RestaurantsAndrei’s Conscious CuisineBistro West CarlsbadBluewater GrillBruxie Gourmet WafflesBoudin Bakery San FranciscoCalifornia Pizza KitchenCecilia’s Tortilla GrillDalton’s RoadhouseEl Pollo LocoFish Hopper MontereyGringo BeachHuddle HouseIslandsJT Schmid’s Restaurant & BreweryLazy Dog CaféLA Italian KitchenMission GrillMozambique

Orange Hill RestaurantPortion Control Las VegasRiver’s EndRubio’s Fresh Mexican GrillRusty Pelican MiamiSavannah Chop HouseSarku JapanSkew’s Beyond TeriyakiShirley’s BagelsSocial Life PizzaSorrento GrillSquare One Pizza CafeThe CatchThe Cottage La JollaThe Krave Kobe Burger GrillThe Winery RestaurantWatson’s Café & Soda FountainZov’s Bistro

Culinary & Food PackagingChef Innovations, Inc.FoodPower, Inc.FujiSan SushiSusan’s Healthy GourmetLifeSpring FoodsThuHa Sauce Co.Whole Concepts Frozen FoodsXan Confections

Lifestyle & EventsLegoland CaliforniaJillian’s EntertainmentShare Our Strength - Taste of the NationOC Restaurant WeekGolden Foodie AwardsOC Restaurant AssociationPacific Wine & Food Classic

Brand strategy and design guiding new restaurants to create a memorable guest experience.

Brand strategist and designer Gina Mims has developed brand identities for over 100 dining destinations.

Bringing more than a decade’s worth of design experience to the table, she is the author of the brand

development book, The Restaurant Brand Start-Up Plan, a 10-step strategy guide to help new restaurants

develop their concept and brand. Gina helps clients to focus on creating an experience for customers,

by developing strategies for building loyal brand followers through logos, marketing collateral, menus,

signage, website development, packaging, franchise materials and brand/investor books.

Gina MimsBrand Image Consultant

(Note: Some projects completed while partner at On The Edge Design)

Gina Mims, Owner of Inspiro Brands and has developed brand identities for over 100 dining destinations

Download The Restaurant Brand Start-Up Plan E-book for FREE

The 10 Step Guide Strategy Guide to Help Develop your Concept & Brand

with insights, examples and exercises to clarify your start-up vision go to

InspiroBrands.com or purchase a printed book at Amazon.com.

For more guidance on how to strategically design the next steps for your brand,

complete your BRAND PLAN then schedule a free 30 minute strategy session

by calling 949-433-0728 or email GinaM@InspiroBrands.com

Inspiring People to Love Your Brand

SPECIALIZING IN RESTAURANT & LIFESTYLE BRANDSBrand Strategy Consultation • Design Development • Brand/Investor Books

© Inspiro Brands, Inc • InspiroBrands.com • 949.433.0728