9 ways to create brand story

BRAND STORY

“In the factory we make cosmetics; in the drugstore we sell hope”

—Charles Revson, Revlon

Happiest Minds – Confidential

Focus is non-negotiable

Disruptive Tech + HappinessHappiest Minds – Confidential

What's in a name?

Happiest Minds – Confidential

But, majority of top 50 brand names do not describe what the company does

Happiest Minds – Confidential

What's in a name?

What's in our name?

Happiest Minds – Confidential

Our logo symbolism

=

Our Being

Our Belonging

Our Becoming

++

Show …. (a higher) Cause!

Happiest Minds – Confidential

Our Being

Happiest Minds – Confidential

Our Being

Source: Crown Business; December 27, 2011

Correlation between brand’s ability to serve a

higher purpose and its financial

performance

Show …. (a higher) cause!

Happiness - Our higher cause!

Happiest Minds – Confidential

Our Mission:Happiest People.

Happiest Customers. SMILES

haring

indful

ntegrity

earning

xcellence

ocial Responsibility

Our Values:

Happiness is the meaning and the purpose of lifethe whole aim and end of human existence

- Aristotle

Brand is not lipstick

Happiest Minds – Confidential

Source:Rogerdahl@aol.com

Happiest Minds – Confidential

Discussion with GPTW even before launch of the Company

Happiness Manifesto

Brand is not lipstick

Practice Areas

Measurement :• Happiness People Pulse• Touchstones

Happiest Minds – Confidential

TBDTechnologie

s

Analytics

Cloud

Security

UnifiedCommunications

Social Computing

Mobility

BMP & Workflow

Brand is not lipstick

Analytics

Cloud

Security

UnifiedCommunications

Social Computing

MobilityBPM &

Workflow

Brand rituals

Happiest Minds – Confidential

Brand rituals

Happiest Minds – Confidential

Our brand rituals

Happiest Minds – Confidential

Today, I am grateful for……

Create your brand fuel

Happiest Minds – Confidential

Happiest Minds – Confidential

Brand fuel

Chobani’s yogurt to

recipes

Oreck flooring styles to cleaning

Happiest Minds – Confidential

Success Stories

Whitepaper

Articles

BlogsVideos

Our brand fuel

Industry Analysts and Influencers

Our brand fuel

Happiest Minds – Confidential

Tweet your horn!Gamified

Neural Orbit – Our Thought Leadership program

Booster shots

Happiest Minds – Confidential

The Book-Burning Campaign That Saved a

Public Library

Branson blog on InMobi's Tewari goes viral

Be a story teller

Happiest Minds – Confidential

Thank you !

Happiest Minds – Confidential

The journey

continues…