9 social media pitfalls and how to avoid them

9 Social Media Pitfalls and How to Avoid Them: Learn how to get your social media strategy right, the first time.

Presented by:Amberlie Denny

5 things you want to know about this presentation…

1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your

GoToWebinar controls at any time during the presentation

3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period

4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day

5. We will send out a link to the recording and a PDF of the presentation slides after the presentation

What is ?

Social media are media used for social interaction.

Social media use web-based technologies to facilitate

interactive dialogues.

Blogpulse.com

There are an estimated

blogs on the internet today.

150 MILLION

tweets have been sent since 2006. 10 BILLIONmashable.com

There are Facebook users worldwide. Digital Buzz Blog

Those users upload

pieces of content a day.

5 BILLION

techherald

There are

videos uploaded to

YouTube daily.

That’s

videos an hour.

83 MILLION

3.6 BILLION

So—Why is social media

SO IMPORTANT?

It brings together like-minded people...

…then encourages them to have a conversation.

They can give you insight into what your customers are looking for.

They help you spread your message and expertise…

… and gives your audience the information it needs.

They help you with your SEO strategy.

They help to humanize your company…

They are real-time.

That means you can address events the moment they occur.

This reduces reaction time, improving

customer service and problem resolution.

Mistake # 1: Not doing your research.

Fix? Get to know your audience.

Mistake # 2: You don’t know what you want to measure.

Fix? Establish your .

Mistake # 3: You don’t set aside enough resources.

Fix? Understand the commitment.

yes, social media is …

…but it takes a lot of time…

… and that

Mistake # 4: Your content isn’t valuable.

Fix? Give them a treasure trove of resources.

Mistake #5: Your profiles aren’t optimized.

Fix? Optimization isn’t just for your website.

Mistake # 6: You don’t integrate.

Fix? Make sure all your campaigns are connected.

Mistake # 7: You expect instant results.

Fix? Be patient!

Mistake # 8: You’re not monitoring your online presence.

Fix? Don’t just set it and forget it!

That’s just lazy!

Mistake # 9: You’re talking at people, not with people.

Fix? Try having a conversation.

Who wants to build a relationship with someone they

don’t want to talk to?

If you take anything away from this presentation

make sure you

1.

2.

3.

Social media is intended to create dialogue, if you don’t have the time to have relevant conversations, then it’s probably not the medium for you.

Before you jump in you need to do your research and make sure that your target audience is actually using social media, if not, it’s a waste of time and resources.

Make sure that you know how you’re going to measure your success with social media. If you don’t know what success looks like, how will you know that you’ve succeeded?

Contact me!

Amberlie Denny, Communications Specialist

amberlie.denny@marqui.com

604.630.3712

Follow our blog at http://www.marqui.com/blog

Follow us on Twitter @Marqui_CMS

Thank You!

Image References

http://www.flickr.com/photos/fijneman/2971210465/sizes/l/

http://www.flickr.com/photos/notionscapital/2965186113/sizes/o/

http://www.flickr.com/photos/tarikb/2821633690/sizes/o/

http://www.flickr.com/photos/ansik/4425771596/sizes/o/

http://www.flickr.com/photos/darwinbell/2337887067/

http://www.flickr.com/photos/havovubu/3728604649/sizes/o/

http://www.flickr.com/photos/eklektikos/2541408630/sizes/l/

http://www.flickr.com/photos/marsdd/2986989396/sizes/o/

http://www.flickr.com/photos/21092067@N08/4371900915/sizes/l/

http://www.flickr.com/photos/lwr/60496147/sizes/l/

http://www.flickr.com/photos/andraspfaff/2185407436/sizes/l/

http://www.flickr.com/photos/e-strategycom/1054179588/sizes/m/

http://www.flickr.com/photos/melkorcete/180238980/sizes/o/

http://www.flickr.com/photos/clovermountain/4188218989/sizes/o/

http://www.flickr.com/photos/pollyann/2085613216/sizes/l/

http://www.flickr.com/photos/brentinoz/4221291984/sizes/o/

http://www.flickr.com/photos/joshfassbind/4584323789/sizes/o/