9 engagement emails you can send to your mobile app users
Post on 10-May-2015
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@APPBOYDAVE
EMAILS YOU CAN SEND TO YOUR USERS RIGHT NOW!
9
USING EMAIL AS PART OF YOUR APP ENGAGEMENT STRATEGY IS
ESSENTIAL.
Here are some ideas for you…
Onboard with a warm welcome
@APPBOYDAVE
OYSTER
Promote app sharing with a contest
@APPBOYDAVE
BLINKIST
Get people started with a giveaway
@APPBOYDAVE
TABLELIST
Highlight a feature in the app
@APPBOYDAVE
ZIFTIT
Introduce a brand new feature
@APPBOYDAVE
HOTEL TONIGHT
Re-engage with a gentle and personal nudge
@APPBOYDAVE
CUPS
Be silly / kitschy to re-engage
@APPBOYDAVE
MEOW
(Caution: Know your user culture first)
Offer a discount
@APPBOYDAVE
(Hint: People like to save money)
LUMOSITY
Announce an app update
@APPBOYDAVE
EVEREST
FINAL THOUGHTS
Make your email templates MOBILE-FRIENDLY for smartphone + tablet; most people read email on their mobile device these days
If possible, establish an EXPECTED CADENCE (i.e., weekly/monthly newsletter) with your emails
DEEP LINK to content in the app from the email whenever possible
@APPBOYDAVE
@APPBOYDAVE
FOLLOW ME ON TWITTER!
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