9 business tips from the smart50

Nine lessons in business from our Smart50

“These are the businesses to watch, the companies that are innovating, and challenging their competitors to step up their game or move aside.”

– Eloise Keating, SmartCompany editor

“As trendsetters and early adopters of digital technology, they thrive on being leaders-of-the-pack.”

– Kosmas Smyrnios, Professor of Family Business Entrepreneurship at RMIT University

“New ideas are encouraged at every level of our company – ‘courage to fail’ is one of our core values, so every single team member is tasked with

trying new things.”

– Adore Beauty, Smart50 #28, Kate Morris, founder

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“Always think of the opportunity, not the obligation. Action precedes motivation.”

– Podpac, Smart50 #18,

Toby Strong, founderHOW DO THEY DO IT? READ MORE

“There is always room for greater innovation.”

– Just For Pets, Smart50 #47, Karen Justice, founder

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“Unless you're completely committed and passionate

about what you're doing you won’t survive.”

– Fluent Retail, Smart50 #11, Graham Jackson, CEO

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“Stay true to your values … stop and remind yourself why you started the

business.”

– b.box for kids, Smart50 #10, Monique Filer and Dannielle Michaels, co-founders

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“Know your ‘why’, and the essence of your business. ‘People don’t buy what you do, they buy why you do it.’”

– Unita Group, Smart50 #38, Robert Rowe, founderHOW DO THEY DO IT? READ MORE

“Back yourself, believe in ambition and try harder than your peers.”

– Retail Savvy Group, Smart50 #30, Stewart Koziora & Anna Carosa, co-founders

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“Challenges are inevitable but the methods used to overcome them is what sets certain businesses apart.”

– Mountain Bikes Direct, Smart50 #41 Gen Geale, co-founder

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“Our greatest successes have come when we were very precise

about expectations.”

– Prospa, Smart50 #1, Greg Moshal & Beau Bertoli, co-founders

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smartcompany.com.au