84 in malaysia, local views at pirate 2.10 sites are times ... · mpa research: impact of site...

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R, m

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For Hollywood content, high- ‐risk advertising primarily comprised of malware, while for local content, the greatest risk was from scams.

Mainstream advertising

High-risk advertising

Custom analysis of Alexa data (March 2018)

MovieLabs data

Custom analysis of Alexa data

Page views per million

Mainstream Advertising on Rogue Websites in Malaysia: A Comparison

of Local and Foreign Content, Dr. Paul A. Watters, Massey University, July 2014

2014 2015 2016 2017

-

10

5

15

20

25

30

35

40

Movie TV Total

160

140

120

100

80

60

40

20

0

Jan-

14

Mar

-14

May

-14

Sep

-14

Nov

-14

Jan-

15

Mar

-15

May

-15

Sep

-15

Nov

-15

Jan-

16

Mar

-16

Sep-

16

Nov

-16

Jul-

16

May

-16

Jul-

15

"The Dual Impact of Movie Piracy on Box-Office Revenue: Cannibalization and Promotion", Carnegie Mellon University, February 2017

+ 15% Potential IncreaseActual Box Office

27.9%

72.1%

84 million = total number of BitTorrent movieand TV downloads in 2017

91.76 % =percentage of high-risk advertisements (sex industry, gambling, scams) appearing on pirate websites for Hollywood content

Annual BitTorrent Movie & TV Downloads in Millions

Piracy Traffic by Category

completely stamped out15 % increase in box office if piracy is

MALAYSIA’S PIRACY LANDSCAPE 2018Ju

l-14

Jan-

17

Mar

-17

Sep-

17

Nov

-17

Jul-

17

May

-17

PhP-‐

PhP2,000  

PhP4,000  

PhP6,000  

PhP8,000  

PhP10,000  

PhP12,000  

PhP14,000  

IHS  2017  Local

Milli

ons

Philippines:  Estimated  Local  Currency  2017  box  office  increase  if  no  piracy

Box  Office  (IHS) Potential  Increase  15%

1 ,400

$-

1,200

1,000

200

400

600

800

MYR, 1.1 billion

IHS 2017 Local

MYR, 162 million

In Malaysia, local views at pirate

2.10 times higher thanthose at legitimate sitessites are

Legitimate Online Video Services

Local Pirate Site Visits: 9,932 ,484

WEBSITE(TOP 5)

TOTAL VISITS LOCAL VISITS

kissasian.ch 25,012,429 2,965,378

kissanime.ru 57,796,900 2,326,991

icdrama.se 4,873,106 1,717,100

kshowonline.com 10,036,112 1,623,384

myasiantv.se 17,960,193 1 , 299,631

-‐

20  

40  

60  

80  

100  

120  

140  

160  

2013 2014 2015 2016 2017

TV Movie Total

Local Content

2016 average

11%

12%77%12%

20%

68%

STREAMING PIRACY

WHILE P2P DECLINESSIGNIFICANTLY UP

Increased pageviews of an average user of streaming piracy websites between Jan 2016 & Dec 2017

34% =

2017 average

Host Streaming/Linking P2P

*The count of pageviews is the total number of times the pages of a website were viewed or refreshed within the selected time period. Page views per million indicates what fraction of all the page views by Alexa Toolbar users go to a particular site.

Host Streaming/Linking P2P

Streaming up

050000001000000015000000200000002500000030000000350000004000000045000000

Jan-‐16

Feb-‐16

Mar-‐16

Apr-‐16

May-‐16

Jun-‐16

Jul-‐1

6

Aug-‐16

Sep-‐16

Oct-‐16

Nov-‐16

Dec-‐16

Jan-‐17

Feb-‐17

Mar-‐17

Apr-‐17

May-‐17

Jun-‐17

Jul-‐1

7

Aug-‐17

Sep-‐17

Oct-‐17

Nov-‐17

Dec-‐17

Chart  Title

Series1 Series2 Series3

45

MPA Research: Impact of Site Blocking in Malaysia, May 2017

67% - 74% reduction of traffic to blocked pirate websites six months after latest site blocking waves

Trends in Traffic to Blocked Sites (Level 1)Malaysia: Traffic Trends to Sites Blocked in Waves 4-6

Effects on Traffic to Blocked Sites (Level 1)

• Visits to blocked sites decline after each wave of site blocking (black lines)

• 24 of the 34 sites in Wave 6 saw increases in traffic between August 2015 (the Wave 5 block) and

May 2016 (the month before the Wave 6 block). Overall, traffic to sites blocked in Wave 6 increased

142% over the time period, prior to being blocked in June 2016.

Wave Change in Visits: Three Months Change in Visits: Six MonthsWave 4 -47% -67%*Wave 5 -60%* -70%*Wave 6 -67%* -74%*

*Indicates a significant reduction at p

Circumventing Blocks (Level 1)Malaysia: Traffic to Blocked Sites, Proxy Sites and Alternate Sites

Trends in Traffic to Piracy Sites (Level 2)Malaysia: Visits to Piracy Sites

Effects on Traffic to Blocked Sites (Level 2)

WaveVisits to Blocked Piracy Sites

(Six Months Before and After Block)

Visits to Unblocked Piracy Sites (Six Months Before

and After Block)

Visitsto Piracy Sites Overall (Six Months Before

and After Block)

Wave 4 -67%* -11%* -8%Wave 5 -70%* +37%* +32%*Wave 6 -74%* +2% -15%*

*Indicates a significant change at p