800 flowers-presentation

1

How to Build your Floral Business with

Social Media Milena Regos

About MeWork Hard. Play Harder. about.me/milenaregos

Twitter hashtag: #UnitedWeBloom

“THE TIMES THEY ARE A-CHANGIN’.”

BOB DYLAN

PhotoCredit: Savingcountrymusic.com

Social media is

PEOPLE using Technology to Communicate

91% of today’s online U.S. adults use social media

Source: Experian Simmons The 2012 Digital Marketer

Remember that: It’s less about

the NETWORKS

and more about the PEOPLE

0

0.15

0.3

0.45

0.6

Don’t know how

Don’t have

time

Don’t belie

ve in it

Don’t see

the value

All of th

e above

12%8%

4%

54%

22%

For florists - the biggest obstacles to entering in social media marketing are:

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

0

0.15

0.3

0.45

0.6

Don’t know how

Don’t have

time

Don’t belie

ve in it

Don’t see

the value

All of th

e above

12%8%

4%

54%

22%

For florists - the biggest obstacles to entering in social media marketing are:

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

0%

30%

60%

Don’t know how

Don’t have

time

Don’t belie

ve in it

Don’t see

the value

All of th

e above

12%8%

4%

54%

22%

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

0%

25%

50%

75%

100%96%

4%

Source: Out&About Marketing Imagine Social Media Survey 2011; n:285

Believe in it

Don’t believe in it

0%

25%

50%

75%

100%

Facebook Twitter LinkedIn Pinterest

33%34%43%

99%

74% of gift retailers use social media

Source: GiftRetailerSurvey 2012

Facebook: 955 mil active users - just shy of a billion.! ! ! 1000000000

70% of local

businesses use

Facebook.

Source: Jeff Bullas.com

90% of gift retailers say Facebook is

the most effective

social media site

Source: GiftRetailerSurvey 2012

For your customers who like your brand on

60% are more likely to

recommendSource: Chadwick Martin Bailey, Mar 2011

For your customers who

like your brand on

51% are more likely to buy from

you

Source: Chadwick Martin Bailey, Mar 2011

Source: DigitalFlash, Jeff Bullas.com

Twitter: >200 mil active Twitter users

36% men 64% women

82% women18% men

Source: DigitalFlash, Wall Street Journal, Mashable.com

>10 mil usersdrives more traffic than Twitter

Pinterest

Pinterest users are second in buying power out of the top 5 social networks

Source: Comscore.com

However, Pinterest users spend more

money, more often, on more products than any other social

media site. Source: Comscore.com

Challenge I: Don’t have

time

Solution: Single

Platform

Powering more than 500,000 local businesses

YESTERDAY

TODAY

Enter your products, services, hours, locations,

photos & more.

OURPRODUCT

MOBILEWEBSITE

or slightly less than

• Get your storefront and menus in front of millions of potential and undecided customers• Easily change your menu, specials as often as you choose• Show up in searches based on location, specific items or popularity• Make your digital marketing extremely efficient• Enhance your brand awareness

per day you

can:

For the price of a

OURVALUE

Challenge 2: Don’t know

how

Support: 1-800-Flowers

Facebook: Store Locator

Find a Store Map View List View

Customize your appearance

Space for co-branded logo

Space for Shop-specific promotions

Let’s talk about

7 facebook strategies

for success

#1 Claim your business name

Ex: facebook.com/outandaboutmarketing

https://www.facebook.com/username

#2: Create a great looking Facebook page

Get creative with your Facebook Cover Photo

Change your photo to reflect the season

Showcase your products in a colorful way

Use one single image to light up your page

Show what you do

Show what you do + Be personal

• Educate• Inform• Entertain• Limit self

promotion

#3: Post Good Content

#4 Use Facebook Ads to attract qualified leads

Start by going to: https://www.facebook.com/advertisingMin daily spend: $10/day

Pay per click model

#5 Offer Facebook exclusive deals

$300 budget

58 new gym members

156 new likes

$8,148 in revenue

ROI: 2,616%

#1 reason to like your page (67% of ppl)

Focus on your fans

#7 Use Facebook Insights

DYI Facebook Resources

• https://www.facebook.com/business

• https://www.facebook.com/about/pages

• https://www.facebook.com/marketing

• http://facebook-studio.com/news/index

Use the background image

Use the advanced search on Twittersearch.twitter.com

Use HootSuite to manage your Twitter

Schedule Tweets

Pinterest first became known with WOMEN PLANNING WEDDINGS

and is still the largest demographics.

Get an account

Upload quality images

Over 80% of pin on Pinterest are repins.

Upload new

content.

Add a pin to your website

Does social media work?

33% report higher sales

44% report higher in- store traffic

40% report increased customer loyalty

Source: GiftRetailerSurvey 2012

But how do

you measure LOVE?

1. Set aside time daily - min 1 hour to work on your digital presence or hire someone.

2. Secure your business listings/profiles - social, local - Facebook, Twitter, Google, Yelp, Instagram, etc.

3. Create/Improve your Facebook business page. Schedule daily updates.

4. Set aside time for future training - webinars, white papers, ebooks, conferences.

5. Use 1-800-Flowers resources/SinglePlatform resources.

Your Action List

Get 40 extra free tips, tools and best practices

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Milena RegosTwitter: @milenaregos

milena@outandaboutmarketing.com775-771-6863

http://www.outandaboutmarketing.comhttp://www.slideshare.net/milenaregos

Images photo credit: Creative Commons unless indicated otherwise

Thank you!