8 ways to use social media to land your dream job

8 Ways to Use Social Media to

Land Your Dream Job

@bobruffolo @impactbnd

Bob Ruffolo Joe RinaldiFounder & CEO

@bobruffolo

Creative Lead / Developer

@brosephrinaldi

Bob

RuffoloFounder & CEO

IMPACT Branding &

Design

rruffolo@impactbnd.com

@bobruffolo

We’re in the business of helping people

and their organizations succeed.

Impactbnd.com @bobruffolo

We do this by helping clients:

Impactbnd.com @bobruffolo

• Increase brand awareness

• Generate more leads

• Close more sales

• Improve customer loyalty

We use inbound marketing to do this.

We’re Hiring!

Impactbnd.com @bobruffolo

Impactbnd.com/careers > Entry Level Marketing

@BobRuffolo+

What is a Dream Job?

What are employers looking

for with entry-level hires?

What are employers looking for?

• Experience (Jobs, Internships and Extra Curricular)

• Recommendations / Referrals

• Required Traits & Skills

• Fit with their Core Values

• How You’re Going to Help Them

Traits / Skills We Look For

• Written and Verbal Communication

• Attentive: Questioning and Listening

• Analytical

• Creativity

• Social-web savvy

• Strategic

• Tech-savvy

• Collaborative

• Intrinsically Motivated

IMPACT’s Core Vales:

• Passion

• Helpfulness

• Dependability

8 Things You Can Do to Land

Your Dream Job

Take Advantage of

Online Academies1

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Impactbnd.com @bobruffolo

Take Advantage of Online

Academies• Many are free

• Advances your knowledge and skills beyond

your university curriculum

• Proves your passion

• Separates you from the competition

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Relevant Online Academies

• W3c Schools

• Content Marketing Institute

• Google Analytics

• HubSpot Academy

• Lynda.com

• Treehouse

• Udemy

• MarketingProfs

• Codecademy

Get Certified2

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Start a Blog3

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Impactbnd.com @bobruffolo

Start a Blog

• Showcases your skills (creativity, written

communication, social web-savvy, tech-savvy)

• Proves your passion for you industry and

interests

• Adds more depth to your candidate profile

– Helps the employer understand you better

• Provides content that can be used on social

media

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What to Blog About

• Your interests (sports, food, fashion)

• What you’re learning (books, conferences,

sessions, your internships, etc.)

• What you’re working on

• Your portfolio (if you design / develop)

• Pictures and Videos

Tweet4

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Tweet• Great source of educational content.

• Excellent way for your content to get found.

• When people find it, they share it, comment on

it, subscribe to it.

• When you show you can get results for yourself,

future employers gain confidence.

• Great channel to build awesome relationships.

Master LinkedIn5

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Impactbnd.com @bobruffolo

Master LinkedIn

• Employers will Google you and check your

LinkedIn profile.

• Make sure your profile is complete and

impressive (Does it pass the “who cares” test?)

• Build your connection *

• Get recommendations *

Those last two attract recruiters!

Impactbnd.com @bobruffolo

Lets look at 2 examples and

you be the judge:

Example #1

Example #1

Example #1

Example #1

Example #2

Example #2

Example #2

Example #2

Example #2

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Engage with Industry

Influencers7

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Engage with Industry Influencers

• Share / comment on their content

• Connect with them on social (Twitter & LinkedIn)

• Attend events where they are speaking

• Mention, highlight, or interview them in your blog

articles

Impactbnd.com @bobruffolo

Where to find Industry Influencers

• Linkedin & Twitter

• Leaders of companies / industry where you want

to be.

• Authors of popular industry books, trade

publications, and blog articles.

• Speakers at conferences you want to attend.

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Marketing Industry Influencers

Speakers at the Inbound Conference

Inbound.com/inbound14/speakers (Link)

Create a Killer

Resume7

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FIRST, MY DISCLAIMER

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Create a Killer Resume

• Separate yourself

• Connect your resume to the job posting

• Highlight your certifications

• Highlight the successes of your content

• Remember, they’re interviewing you

– Fix your resume objective

– “What’s in it for them”

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Create a Killer Resume

• On all activities, connect what you’ve learned or

done with the value that you brought.

• Remove “proficient in Microsoft Word, Microsoft

Excel, Microsoft PowerPoint….”

The Job

Interview8

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Impactbnd.com @bobruffolo

Getting the Job Interview

• Stand out.

• Use social media to connect with the right

people.

– Tweet at them

– Connect on Linkedin

– Mutual Connections

• Send a hand written letter.

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Mastering the Job Interview• Research the person interviewing you

(LinkedIn).

• Be prepared:

– To prove that you fit in with an organizations core

values.

– To tell stories. Connect every requirement on the job

posting to a time you’ve done something relevant.

• Remember, they’re buying you. Sell yourself.

– If your not confident in yourself, why should they be?

If you need advice, reach out to me:

• Linkedin.com/in/bobruffolo

• Twitter.com/bobruffolo

We’re Hiring!

Impactbnd.com @bobruffolo

Impactbnd.com/careers > Entry Level Marketing

Questions?

Impactbnd.com @bobruffolo