8 questions to ask to get great results from your conversion rate optimisation agency

you must ask to get great results from your CRO

agency

8 questions

`

You’ve identified that you need help with

Conversion Rate Optimisation

And you’re hunting

for the right agency

for your business

But…How do you find

the right agency?

Ask these questions(and understand

the principles behind them)

To make your CRO project

infinitely more enjoyable and fruitful

Question 1:

Good competent CRO agencies

want to show you what they can do, so don’t be afraid

to ask

“Who are your clients and what results have

you got for them?”

Question 2:

Big wins come from a

customer-centric methodology, not just anlaytics data and best practice

“How do you decide what changes to split

test?”

Question 3:

It is important to know exactly where you are losing sales to know where to focus attention

“Can you set up and validate our

conversion funnel?”

Question 4:

If resource is tight, you need a CRO

agency with a full-service solution to

deliver designs, code & split tests

“Can you run the project without

draining my resources?”

Question 5:

You get long term benefits from

working with an agency who can

teach your team a scientific process

“Can you help to upskill my in-house

team?”

Question 6:

Just a 30% improvement in

win rate, test frequency and win value can double the value of your

CRO

“Can you show my team how to optimise

our optimisation?”

Question 7:

Only CRO agencies adhering to strict standards

of statistical significance know the change will be positive for your

business

“How do you know for sure that our split

tests are statistically valid?”

Question 8:

Confident consultants back

their claims with a guarantee. Look

for at least a 10% guaranteed

revenue uplift

“Do you guarantee your results?”

Checklist:Questions to ask a CRO Agency

□ What results do you get for your clients?□ How do you decide what to split test?□ Can you set up and validate a conversion funnel?□ Can you do the project without taking up lots of our time and management resources?□ Can the project upskill our in-house team for long-term benefits?□ Can you show us how to optimise our optimisation?□ How do you know that the split test results are statistically valid?□ Do you guarantee results?

• Learn the key questions you need to ask about their clients• Understand the two approaches CRO agencies generally take• Discover 6 powerful deep-dive techniques good CRO agencies use to

understand your visitors• Find out how to prepare your development team for a CRO project• Learn how to maximise the value of your CRO project• Understand the importance of statistical significance and how to

achieve this even with low traffic levels

Download now: http://www.awa-digital.com/conversion-rate-optimisation-tips/

Download the full whitepaper to: