8 proven content tips to improve your online reputation for professionals

8 Proven Content Tips to Improve Your Online Reputation

For Professionals

What is your online reputation, and why you should care?

“Reputation management is the understanding or influencing of an

individual's or business's reputation.”

-Wikipedia

“Reputation management is the understanding or influencing of an individual's or business's reputation.”

-Wikipedia

Online Online Reputations Reputations

ReflectReflect TrustTrust

In reality? A damaged online reputation is bad for business.

For professionals such as lawyers, accountants, financial advisors or others:

If a negative link shows up on the first page of a Google search page, a client stops calling.

Repairing a poor internet brand is paramount to survival as well as creating a thriving a business.

Here are eight effective and crucial content-related tips that really work.

1. Remove The Negative Link If Possible

• Contact the author or webmaster politely.

• Threatening legal action could be tempting but could backfire.

2. Write Informative Blogs

• Posting weekly useful and engaging articles.

• Use a catchy title and headings..

• Add a good image.

Good Content

Positive Engagement

Good Content

Positive Engagement

Good Content

Positive Engagement

Good Content

Positive Engagement

3. Guest Blogging

• Follow blogs and topics that appeal to you.

• Pitch them an idea for a topic.

4. Participate in Relevant Communities and Forums

• Join good, interesting and useful online sites for lawyers, financial executives, professionals, accountants or professionals.

• Commit to making one comment daily.

Good ContentDid You Know?

"84% say online reviews influence purchasing."

From Opinion Research Corporation, Published in New York Times:

5. Write a Whitepaper

• You are an expert in your field.

• Create a detailed whitepaper or thoroughly written informational document.

• Post it to a well regarded site.

Good ContentACCENTUATE

the

POSITIVE

6. Stay Clear of Damaging Comments

• Don’t comment on destructive content.

• Refrain from “fanning the flames.”

• Continue to add good positive information.

7. Create a Wikipedia Entry

• A Wikipedia article is extremely useful.

• Focus on major recognizable accomplishments that can be documented.

A Wikipedia article is extremely useful and since it is highly valued by search engines, it will usually rank on the top of the first page of Google.

Creating one can be problematic, however, because you or your practice must be noteworthy.

One approach is to focus on major recognizable accomplishments that can be documented, such as lectures you gave at the Bar Association, awards you’ve won and articles published about you in Bloomberg, for example.

Tip

8. Write a Press Release and Add it to PRweb

• Write a press release—an art in itself—about something newsworthy.

• Publish it to PRweb.

The Bottom Line

• Professionals such as in law and finance are especially susceptible to negative comments.

• Focus on creating good content of interest to your clients or followers is key.

Questions?

Questions?

Steve Giovinco, Recover ReputationOnline Reputation Management for Professionals

347-421-7598 | steve@recoverreputation.com