8 digital marketing essentials for local businesses

THE 8 DIGITAL MARKETING

ESSENTIALS FOR LOCAL BUSINESS.

Neil CartwrightMillionMedia

The 8 essentials• Mailchimp - Mailing lists

• LinkedIn - Contacts

• Google - Maps / Adwords / Google Plus

• YouTube

• Wordpress - receptive themes. Mobile & tablets

• Shopify / Online Stores

• Picatic - events, seminars, demos,

• Facebook - local groups.

2,000 free subscribers Easy to use templates Embed signup form on any website Integrates with other services Can be used to send personalised messages

Global contact database Synch contact info Updates on career moves (IFTTT) Online CV’s. Post presentations and blogs

Search AdWords Maps Google+ Analytics YouTube

Search AdWords Maps Google+ Analytics YouTube

SEO Linking to each other The power of networks

Production costs decreasing all the time Vast audience TV is changing and so is TV advertising Advertising can be done locally and on relevant content

Additional ServicesFreshbooks - Invoicing Bidsketch - Proposals Basecamp - Project Management Highrise - Customer Relationship Management Kashoo - Business Accounting Zendesk - Customer Support SignNow - Electronic Signatures Dropbox - File Sharing

WordpressResponsive for mobile & tablets Internet is becoming mobile More YouTube videos watched on mobiles than laptops Mobile commerce developing

Easy to setup online shop Sell digital products Build mailing list Take payments anywhere International orders Fulfil from warehouse Integrate with Mailchimp

Online Tickets Demos, workshop, networking Get email addresses Paid direct Discounts can be given to regular customers Integrates with Mailchimp

Still has a huge audience Advertising can be localised Lots of people use Facebook to search for services Give discounts or promotions on your Facebook Good to know feedback