8 best practices for listening & engaging consumers in social media @jennselke jennifer h....
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8 Best Practices for Listening & Engaging Consumers in Social
Media
@jennselke
Jennifer H. Selke, Ph.D.jennselke@gmail.com
jennselke.com
Many images from Mark Smiciklas, Intersection Consulting (Vancover Consultant) http://www.flickr.com/photos/intersectionconsulting Creative Commons License 2.0
What is Listening & Engaging?
Dramatic Changes
What is Listening & Engaging?
• Find out who is taking about you and what they are saying.
• Engage others in conversations about you, your services, your industry
http://twitter.com/cathybrooks
http://twitter.com/cathybrooks
Big Picture
1
Go To Them2
The Conversation Prism by Brian Solis and Jesse Thomas theconversationprism.com
Go To Them
Use Top Channels3
What to Listen For4
CC 2.0 http://www.flickr.com/photos/sepblog/3941048713/
How to Listen5
Listening: google alerts5
Listening: Twitter Search5
Listening Services5
Ways to Engage?6
CC 2.0 http://www.flickr.com/photos/kyeung808/4039184092/
Follow the “Rules”7
Response Plan8
Invest in it9
WHAT ARE YOU GOING TO DO NEXT?
8 Best Practices for Listening & Engaging Consumers in Social
Media
@jennselke
Jennifer H. Selke, Ph.D.jennselke@gmail.com
jennselke.com
Many images from Mark Smiciklas, Intersection Consulting (Vancover Consultant) http://www.flickr.com/photos/intersectionconsulting Creative Commons License 2.0
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