7 trends that impact every blogger in this room

ACH

7 Trends That Impact Every Blogger in this

Room

Arik C. Hanson

Communications Conversations

Nov. 14, 2015

#mnblogcon

ACH ACH

ABOUT ARIK

• Blogger, independent

marketing consultant,

podcaster,

e-newsletter maker, board

member, event organizer

• Co-founder #mnblogcon,

@arikhanson

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Blogging has come a long way since 2008…

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Hell, blogging has come a long way since

*2014*!

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What’s really changed?

And what should we do about it?

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#1 - Content

Avoid the “Content Shock”

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Everyone is doing this.

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And I mean EVERYONE.

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Instead, do this.

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Or, this.

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#2 - Tech

RSS = Dead.

E-newsletters = Alive and well.

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Why enewsletters?

• Entrance into the holy grail of communication.

• One-to-one communication.

• Easier than ever (hello Mailchimp!)

• Opportunity to start—and nurture—a relationship.

• And add value!

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#3 - Strategy

Content syndication = New readers!

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#4 - Design

The rise of DIY visual tools

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DIY tools of the trade

• PicMonkey/Canva (photo editing)

• Easelly/Visually (infographics)

• Awesome Screenshot (Chrome Extension—do it)

• Google Drawings (freehand)

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DIY vs. Professional help?

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#5 - Social

Social sharing ain’t what it used to be…

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Don’t believe me, huh?

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• 6 billion video views per day on Snapchat (for context, Facebook videos get 8 billion per day)

• Whats App: 800 million active users (for context, Facebook has 1.19 billion active users)

• Facebook Messenger: 700 million active users

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• Re-adjust expectations

• Consider removing the share icons from your blog (DID I JUST SAY THAT OUT LOUD?!?!?!?)

• And forget about “Success Theater” (HT: Greg Swan)

What does this mean for YOU?

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#6 - Brand

Blogs are finally starting to look less like,

well, blogs.

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And starting to look a lot more like the

“new, simplified web.”

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#7 - Tech

The blog comment may officially be dead.

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Why say “no” to blog comments?

• See bullet #5.

• More convos on Facebook, LinkedIn?

• What if I don’t have ANY comments?

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7 trends that impact every blogger

in this room

• Avoid the content shock.• RSS=dead. E-newsletters=Alive and well.• Content syndication is critical• The rise of DIY visual tools• Social sharing ain’t what it used to be• Blogs are starting to look less like blogs.• The blog comment may officially be dead.

ACH ACH

@arikhansonarik@arikhanson.comarikhanson.com (sign up for Talking Points)