7 tips for delivering a winning sales presentation

7 TIPS FOR DELIVERING A WINNING SALES PRESENTATION

Knowing how to deliver a presentation

is IMPORTANT because…

presentations can cost you clients

BAD

HOW can you deliver

a winning sales presentation?

Others think it is

AN UNNECESSARY EVIL. Get to the point.

1

Your clients are

BUSY

Time is their most precious asset.

So, DON'T

waste it!

Arrive early to set up your

presentation.

Avoid long

introductions.

Get to the point within the first 5 minutes.

Others think it is

AN UNNECESSARY EVIL. Ask questions.

2

Use questions to clarify your points.

For instance,

you might ask…

“Is this how you’d define

success?”

“Have I prioritized your goals correctly?”

“Is this a challenge for your company?”

“Have you considered this strategy before?”

Others think it is

AN UNNECESSARY EVIL. Sell a vision first.

3

DON'T begin the meeting

by talking about yourself!

Instead, focus on

selling a vision first.

Show clients how

you can help them...

…beat the competition…

…attract new customers…

…retain current customers…

…and increase profit margins.

Others think it is

AN UNNECESSARY EVIL. Lead with stories, not data.

4

Clients are realistic about data.

They’ve seen projects fail

despite the glowing data.

And they’ve seen projects

succeed without any data.

Stories resonate with people.

Tell stories first, then use supporting data.

Talk about customer experiences…

…and competitor moves.

Others think it is

AN UNNECESSARY EVIL. Use PowerPoint or Keynote wisely.

5

Most slides are too complex.

Avoid using too much text

Simplify complex graphics

Customer Value Propositions

• Create professional proposals in minutes

• You've never been so easily entertained

• A few (million) of your favorite things

• Bigger, fuller hair

• Superfast and secure hosting

• We make websites sell

• Download the fast web browser

• Remember everything

• Soundtrack your life

• Create marketing people love

Eliminate irrelevant photos

Rule of Thumb

Put only ONE picture and

ONE sentence per slide.

Others think it is

AN UNNECESSARY EVIL. Keep it short.

6

Confirm how much time your prospect has for the

presentation.

Leave time for Q & A.

NEVER exceed the time allotted.

Others think it is

AN UNNECESSARY EVIL. Have a clear agenda.

7

Begin with the challenges

your client is overlooking.

Move on to the benefits your solution will provide.

Then, present your plan.

Next, briefly discuss your

company.

Finally, close the deal.

GnuCreations helps marketing

and sales teams succeed.

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marketing assessment

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THANK YOU!

Hope this was helpful.