7 reasons to use social media for b2b marketing

7 Reasons to Use Social Media for B2B Marketing

www.benwebstudio.com.auben@benwebstudio.com.au

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We help small & middle B2Bs with their online marketing

strategy.

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InboundMarketing

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Original Blog Posthttp://

www.benwebstudio.com.au/2015/08/17/7-reasons-to-use-social-media-for-b2b-marketing/

1. Increase Brand Awareness

Engage Users on Multiple Platforms

On social media, your company should be there to INTERACT and not just sell, sell

and sell.

If your followers comment on something, make sure you reply them.

2. Increase Web Traffic

3. Develop Following

4. Provide Marketplace Insights

Quoting a post from Kissmetrics:A B2B sells large vivarium misting systems to zoos, animal theme

parks, and research universities.

What is a vivarium misting system?

A vivarium misting system helps reptiles to survive in an environment that is different from their native environment. It’s going to help

pythons thrive in a research environment so scientists can understand them.

Do you see the un-boring angle emerging?

Make Your Products or Services Interesting

5. Display Capabilities (aka flex your muscles)

6. Generate Leads and Sales

B2B Content Marketing: 2014 Benchmarks, Budgets, and Trends

http://contentmarketinginstitute.com/wp-content/uploads/2013/10/B2B_Research_2014_CMI.pdf

7. Improve Search Rankings (SEO)

Taken from official Google guidelines

http://static.googleusercontent.com/media/www.google.com/en//webmasters/docs/search-engine-optimization-starter-guide.pdf

www.benwebstudio.com.auben@benwebstudio.com.au

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