7 international seo dos & dont's by @aleyda at #ionsearch

INTERNATIONAL SEODOS & DONTS

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

7 in 10 minutes

I’m Aleyda Solis

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

SEO AT SEER INTERACTIVE INTERNATIONAL, MOBILE & TECHNICAL SEARCH MARKETERaleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

1

GIVE YOUR INTERNATIONAL VERSIONS THEIR OWN WEB STRUCTURE (CCTLDS OR SUBDIRECTORIES) WITH URLS IN RELEVANT LANGUAGE

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DO

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

YOUR LANGUAGE OR COUNTRY VERSIONS SHOULD NOT BE SHOWN THROUGH COOKIES OR SCRIPTS IN THE SAME URLS

Same URL, different Languages

2INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

AUTOMATICALLY REDIRECT USERS TO OTHER LANGUAGES OR COUNTRY VERSIONS BASED ON THEIR IP OR BROWSER LANGUAGE

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DON’T

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

SUGGEST THE RELEVANT VERSION INSTEAD OF REDIRECT

Great Amazon

Not bad TripAdvisor

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

3

LOCALIZE YOUR INTERNATIONAL VERSIONS IF YOU’RE COUNTRY TARGETING, NOT ONLY TRANSLATE

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DO

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES

Mobile vs. Cell Phone

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

REMEMBER THAT THE SAME LANGUAGE CAN BE USED DIFFERENTLY ACROSS DIVERSE COUNTRIES

Mobile vs. Cell Phone

Use Google Keywords Tool, Google Trends, SEMRush, SearchMetrics, UberSuggest ... and hire local support!

4INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

MIX HREFLANG WITH CANONICAL TAGS REFERRING TO OTHER LANGUAGE OR COUNTRY VERSIONS AS THE ORIGINAL SOURCES

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DON’T

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS

This type of “mix” usage is OK

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

This type of “mix” usage is OK

Take a look at the specification: http://support.google.com/webmasters/bin/answer.py?

IF YOU’RE USING HREFLANG YOU WANT TO INDEX ALL OF YOUR LANGUAGE & COUNTRY VERSIONS

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

5

IDENTIFY THE BEST INTERNATIONAL TARGETING: COUNTRY OR LANGUAGE?

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DO

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

YOUR INTERNATIONAL TARGETING WILL DEPEND ON YOUR BUSINESS AND AUDIENCE REQUIREMENTS AND RESTRICTIONS

You can Language target when location is not a factor for your business or it is, but your audience is very distributed and you can’t target each one of them specifically at the start.

Take a look at http://www.seerinteractive.com/blog/international-seo-strategy-guide

6INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

ASSUME YOUR INTERNATIONAL AUDIENCE WILL BEHAVE THE SAME, SEASONALITY, TRENDS AND PREFERENCES MIGHT BE DIFFERENT

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DON’T

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

RESEARCH EACH INTERNATIONAL AUDIENCE TO IDENTIFY ITS BEHAVIOUR AND PROFILE

Take a look at GDN Profiles, Alexa, Digital Life, IAB & Omniture’s research per country

7INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

7FOOTBALL: THE WORLD VS. USA

USE HREFLANG CONSISTENTLY IN YOUR INTERNATIONAL VERSIONS TARGETING YOUR RELEVANT LANGUAGE AND COUNTRY

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

DO

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

YOU CAN FEATURE HREFLANG NOT ONLY ON YOUR SITE CODE BUT ALSO IN XML SITEMAPS

Check the MediaFlow tool http://www.themediaflow.com/resources/tools/href-lang-tool/

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

LET’S GO INTERNATIONAL

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

aleydas@seerinteractive.com / @aleyda / www.aleydasolis.com

INTERNATIONAL SEO DOS & DONTS AT #IONSEARCH BY @ALEYDA

QUESTIONS?

THANKS