7 ideas to develop new pockets of talent, fast!

7 Ideas to Develop New Pockets of Talent,

| Tuesday, October 29th

FAST!

Geoff PetersonRecruiting Leader, Blogger, Author

I�ve Been in Good  ompany…

I’ve Been in Good C ompany...

Manager, Sourcing & Recruiting Operations

Today’s IdeasFacebook Pages

Mobile TechnologiesSearch LibraryEmailOpen WebSourcing Tools

Facebook Search

Idea #1: Facebook Pages

Idea #1: Facebook PagesC over P hoto851 x 315

Bottom 1/3 Cal l to Action

Prof ile P hoto180 x 180

Idea #1: Facebook Pages

App Boxes111 x 74

Cal l to Action Link

Keep to 3 if Possible

Idea #1: Facebook Pages

DevelopAsset Library

Test for Mobile, Largest % Traffic

Engage Like a Marketer

Idea #2: Facebook Search

Idea #2: Facebook Search

Especial ly Good for Healthcare

40-50% of Facebook Indexed

Message Through Facebook

Idea #2: Facebook Search

Attract Talent Through Ads, 400+ Likes

Idea #2: Facebook Search

Attract Talent Through

C ontests andPromotions

Idea #3: Mobile Technologies

Idea #3: Mobile Technologies

Responsive Design

Fits Any Size Screen

Idea #3: Mobile Technologies

Email Designed for Mobile

Text Message Campaigns

Idea #4: Email

Idea #4: Email

Change C ontent Frequently

Actionable Offers, Like a

Marketer

Track Everything with Bitly

Idea #5: Open Web

Idea #5: Open Web

CRM for the Open Web

Recruiting Workf low

Profiles Pul led from GitHub,

Stack Overf low and 30+ Sites

Idea #5: Open WebSkil ls BasedRecruiting

Pul ls Back Multiple Web

Prof iles

Idea #5: Open Web

Gild Remarkable Hire

Entelo

Idea #6: Search Library

Idea #6: Search Library

Add P lug-Ins to Peel Back

Talent

Variety of Engines to Use, Each Different

Idea #6: Search Library

Build a Search String Library

to Resuse

Idea #7: Sourcing Tools

Idea #7: Sourcing Tools

Create C olumns Searching for

Talent

Automate Tweets for Campaigns

Add Facebook and LinkedIn

Groups

News Feed on Latest Trends

Idea #7: Sourcing Tools

Create Internal Social Network,

Referral Program

Idea #7: Sourcing Tools

Eclipse, Most Powerful Tool Ever Used

Idea #7: Sourcing Tools

Feed ly, Create Feeds of Sources

and Candidates

Idea #7: Sourcing Tools

Build “Personal ” Email

Template Library

CRM for Talent, Customize Through App Marketplace

Q&A

C onnect With Me

Geoff PetersonManager, Sourcing &Recruiting OperationsTriNet

(724)934-5947 - Direct(443)994-9900 - Mobile

www.trinet.comwww.geoffpeterson.comgeoff.peterson@trinet.comwww.linkedin.com/in/geoffpetersonhttp://twitter.com/geoffpeterson www.facebook.com/geoffpeterson