7 characteristics of content marketing audits

7 CHARACTERISTICSOF A CONTENT MARKETING AUDIT

Sunday, October 20, 13

You Should Know...

Audits are not bad.

Sunday, October 20, 13

You Should Know...

Assessments are part of ahealthy business.

Sunday, October 20, 13

You Should Know...

Content marketing is built around a system.

Sunday, October 20, 13

You Should Know...

Every system needs to be evaluated, adjusted,

and modified regularly.

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS

4 MODELS EXISTING PERMISSION SYSTEMS

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS

4 MODELS EXISTING PERMISSION SYSTEMS

5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS

4 MODELS EXISTING PERMISSION SYSTEMS

5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE

6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT

Sunday, October 20, 13

7 KEY CHARACTERISTICSOF A CONTENT MARKETING AUDIT

1 ACCOUNTS FOR ALL DIGITAL AND PRINT ASSETS

2 COLLECTS & ORGANIZES KEYWORDS, MESSAGES, AND PROCESSES

3 IDENTIFIES CONTENT CREATORS, GOALS, AND HABITS

4 MODELS EXISTING PERMISSION SYSTEMS

5 REVIEWS ANALYTICS TO CONNECT ACTIVITY WITH PERFORMANCE

6 OBSERVES OPPORTUNITIES FOR IMPROVEMENT

7 OUTLINES ACTION ITEMS AND NEXT STEPS

Sunday, October 20, 13

The Goal of a Content Marketing Audit

Perspective

Sunday, October 20, 13

The Benefit of a Content Marketing Audit

Clarity

Sunday, October 20, 13

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Sunday, October 20, 13