6 basic social media marketing principles from brands

6 Principles of Social Media Marketing from Brands

Jason Cruz | MRM//McCann

About the Speaker

Questions, reactions, and comments:

Twitter.com/jsncruz

The Philippines and Social Media

52% Filipinos who access the Internet on a daily basis.

Image: genyo.com.ph

Source: Nielsen, 2014

P8 billion Projected worth of the digital marketing industry.

Source: Mike Palacios (IMMAP), 2014

The Filipino and Social Media

98% Of all online activity that is social media.

Image: careers.theguardian.com

Source: Christel Quek (Twitter), 2013

Image: khaama.com

#8 Our rank in terms of Facebook populations.

Source: SocialBakers.com, 2014

3 Questions on Social media marketing

How can I get people to like me on social media?

How can I push my message and

ideas to a big audience?

What difference will my existence on social media

make?

6 Things we Can learn from Brands

1 Have a brand personality

The best brands talk at the level

that their audience

understands.

2 Content based on Interest

It’s not YOU people come back

for – it’s the content that they

like and enjoy.

3 What is online is forever

Awareness of what’s happening

“out there” can save you a lot of

pain later on.

4 Plan Editorial schedules

Variation equals attention – but

don’t be afraid to play around your

content plans.

5 Reply and Respond

Social media is “social”.

Two-way, responsive, and

real-time.

6 It’s all about Wit & Timing

Great content happens when

timing + context meet at the exact

perfect time.

Takeaways

1.  Speak with people, not at them. 2.  Talk about what people like first, what you like second. 3.  Think before you click. Always. 4.  Plan, plan, and plan some more. 5.  Leave no person ignored. 6.  Pick your moments wisely – and break the Internet!

Recommendations

1.  Create a personality for your brand or business. 2.  Find out the interests of your audience. 3.  Keep a finger on the online pulse. 4.  Schedule content – but leave space for surprises. 5.  Prioritize responding over growing (size). 6.  Pick your (messaging) battles.

Thank You!

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In partnership with

Unilever Philippines Municipality of Carmona, Cavite